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Glamour Magazine Woman of the Year and MISSION Skincare Co-Founder, Serena Williams, Teams Up with CVS/pharmacy to Launch National 'Active Lifestyle Skincare Destinations'
Date:11/9/2009

aid Mike Bloom, Senior Vice President of Merchandising at CVS/pharmacy. "And with healthy living comes the need for skincare that meets your active needs. That's where MISSION Skincare steps in with products developed and tested by the world's greatest athletes for use by everyday people on the go."

"When we started the company, we knew there was a huge opportunity to establish a new standard in skincare for the active lifestyle," adds Mia Hamm, Professional Soccer player and Co-Founder of MISSION Skincare. "Products that help moms, dads and kids of all skin types, all ethnicities and all levels of athletic activity have been missing in the marketplace - until now. Having the opportunity to work with CVS/pharmacy to bring our skincare innovations to 'soccer moms' and families across the US is a huge opportunity for our company."

MISSION Skincare is available at the new "Active Lifestyle Skincare Destinations" within CVS/pharmacy stores, as well as on www.cvs.com.

About MISSION:

MISSION Skincare was founded in 2008 by a select group of top athletes including Serena, Williams, Mia Hamm, Amanda Beard, Steve Nash, Sergio Garcia, David Wright and more. Solving a void in the marketplace, MISSION Skincare products are designed to help everyday consumers live active, healthy lifestyles with products that protect, nourish and repair their body's biggest organ - their skin. What is also unique is that the athletes are not merely spokespeople, they are partners in the company who take a very active role in product development, testing and marketing -- they are entrepreneurs in the truest sense. General information about MISSION Skincare is available at www.MISSIONskincare.com.

About CVS/pharmacy:

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: '/>"/>

SOURCE MISSION Skincare
Copyright©2009 PR Newswire.
All rights reserved

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