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Glamour Magazine Woman of the Year and MISSION Skincare Co-Founder, Serena Williams, Teams Up with CVS/pharmacy to Launch National 'Active Lifestyle Skincare Destinations'

NEW YORK, Nov. 9 /PRNewswire/ -- MISSION Skincare®, the innovative skincare company founded by tennis star Serena Williams, soccer professional Mia Hamm, and other world class athletes, will be launching "Active Lifestyle Skincare Destinations" in the beauty aisle of more than 5,000 CVS/pharmacy locations across the country beginning this week. Stocked with innovative lip, face, body and sun care products, MISSION and CVS/pharmacy have set out to establish the latest category in the marketplace - "Active Lifestyles" - designed specifically for consumers who live an active and healthy lifestyle.

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To celebrate the partnership, MISSION will be launching six new products - Revitalizing Lip Therapy Gel in Peppermint, Mega Balm Antioxidant Lip Refreshers in Blueberry-Pomegranate and Acai-Lemonade, Replenishing Hand + Body Moisturizer and Rejuvenating Face Moisturizer. The nourishing skincare and lip care products featuring vitamins and antioxidants will be available exclusively in the "Active Lifestyle Skincare Destinations" at CVS/pharmacy starting in November.

As seen on the TODAY SHOW this morning (, MISSION co-founder Serena Williams, who will be honored this evening as one of GLAMOUR Magazine's 2009 "Women of the Year", said she is "extremely excited to be working with CVS/pharmacy to launch this new skincare destination, because people who exercise regularly as part of a healthy lifestyle often overlook the fact that they have different skincare needs."

"Our customers are smart, savvy and constantly on the go. Whether they're out for a run, chasing their kids around the house or cheering from the sidelines - they're in motion," said Mike Bloom, Senior Vice President of Merchandising at CVS/pharmacy. "And with healthy living comes the need for skincare that meets your active needs. That's where MISSION Skincare steps in with products developed and tested by the world's greatest athletes for use by everyday people on the go."

"When we started the company, we knew there was a huge opportunity to establish a new standard in skincare for the active lifestyle," adds Mia Hamm, Professional Soccer player and Co-Founder of MISSION Skincare. "Products that help moms, dads and kids of all skin types, all ethnicities and all levels of athletic activity have been missing in the marketplace - until now. Having the opportunity to work with CVS/pharmacy to bring our skincare innovations to 'soccer moms' and families across the US is a huge opportunity for our company."

MISSION Skincare is available at the new "Active Lifestyle Skincare Destinations" within CVS/pharmacy stores, as well as on


MISSION Skincare was founded in 2008 by a select group of top athletes including Serena, Williams, Mia Hamm, Amanda Beard, Steve Nash, Sergio Garcia, David Wright and more. Solving a void in the marketplace, MISSION Skincare products are designed to help everyday consumers live active, healthy lifestyles with products that protect, nourish and repair their body's biggest organ - their skin. What is also unique is that the athletes are not merely spokespeople, they are partners in the company who take a very active role in product development, testing and marketing -- they are entrepreneurs in the truest sense. General information about MISSION Skincare is available at

About CVS/pharmacy:

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy. The Company operates 7,000 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at


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