Navigation Links
Gibraltar Associates Named Agency of Record for Health Information and Diagnostic Provider PositiveID Corporation
Date:12/14/2009

WASHINGTON, Dec. 14 /PRNewswire/ -- Gibraltar Associates, a leading public affairs agency providing counsel on global and domestic communications and issues management, today announced that it has signed an agreement with PositiveID Corporation (Nasdaq: PSID) to serve as the company's public relations agency of record. Gibraltar Associates will conduct media relations for PositiveID's corporate communications and advise the Company on its public relations programs.

PositiveID, headquartered in Delray Beach, Florida, provides innovative health and security identification tools to protect consumers and businesses. The company was formed following VeriChip Corporation's November acquisition of Steel Vault Corporation. VeriChip is a pioneer in personal health records, developing the first and only FDA-cleared implantable microchip for patient identification, while Steel Vault is a leader in the identity security space, focused on access and security of consumers' critical data.

Gibraltar's work with PositiveID began on December 1 with a mandate to enhance brand visibility and build awareness of the company's evolution from identification only to diagnostic applications. Gibraltar will also work to expand awareness of two of the company's development-stage products among the media, public health officials and consumers in a range of markets, including a point-of-care rapid virus detection system for the H1N1 virus and other pandemic viruses as well as an in vivo glucose-sensing RFID microchip, based on the company's patent for an Embedded Bio-Sensor System.

"The way we communicate our story should be as innovative as the products PositiveID develops," said Scott R. Silverman, Chairman and CEO of PositiveID. "Gibraltar Associates' expertise and strategic approach is a perfect fit for us."

"PositiveID is positioned to play a transformative role in both health care diagnostics and information management," said Eric Bovim, co-founder and CEO of Gibraltar Associates. "We are very excited to work with such an innovative technology leader."

ABOUT GIBRALTAR ASSOCIATES

Gibraltar Associates is one of the fastest growing independent communications and public affairs agencies in America. Gibraltar Associates never loses sight of its mission: we believe that great communications begins with an idea, and great ideas can transform businesses, industries and policies and the world. With offices in Washington, D.C., and Los Angeles, Gibraltar Associates represents Fortune 500 clients and private interests, leading their communications strategies in the United States and internationally. For more information, please visit us at: www.Gibraltar-llc.com, follow us on Twitter at @GibraltarAssoc or call us at 202-534-1700.

SOURCE Gibraltar Associates


'/>"/>
SOURCE Gibraltar Associates
Copyright©2009 PR Newswire.
All rights reserved

Related medicine technology :

1. Crystal Research Associates, LLC Issues Executive Informational Overview(R) (EIO(R)) on CEL-SCI Corporation
2. Crystal Research Associates, LLC Issues Executive Informational Overview(R) (EIO(R)) on Bioniche Life Sciences Inc.
3. Tata Interactive Systems Partners With Bersin & Associates for Exclusive Executive Learning Forum - TLF 2009
4. Physiotherapy Associates Marks National Physical Therapy Month With Free Educational Brochure
5. Aprimas EHR Helps Bend Urology Associates Improve Efficiency, Workflow
6. Press Ganey Partners With Health Management Associates
7. Dr. Brad Vince, with Vince and Associates Clinical Research, Presents at the Exploratory Development World Congress 2009
8. Aspirin Named 8th World Wonder by Majority of Americans
9. American Board of Internal Medicine President Named to Alzheimers Study Group
10. New York Infection Prevention Expert Named Recipient of Carole DeMille Award
11. Pharmaxis Establishes Named Patient Program for Bronchitol
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)...  Collagen Matrix, Inc., ("Collagen Matrix") the driving ... collagen and mineral based medical devices for tissue ... Messer has joined the company as Vice ... growing portfolio of oral surgery, neurosurgery, orthopaedic and ... the Collagen Matrix executive team as an accomplished ...
(Date:6/24/2016)... June 24, 2016 The Academy of Managed ... recommendations that would allow biopharmaceutical companies to more ... that make formulary and coverage decisions, a move that ... new medicines. The recommendations address restrictions in ... on the drug label, a prohibition that hinders decision ...
(Date:6/24/2016)... --  Pulmatrix, Inc ., (NASDAQ: PULM ), ... today that it was added to the Russell Microcap ... set of U.S. and global equity indexes on June ... for Pulmatrix," said Chief Executive Officer Robert Clarke ... in developing drugs for crucial unmet medical needs, and ...
Breaking Medicine Technology:
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... Oklahoma City, Oklahoma (PRWEB) , ... June 25, ... ... to helping both athletes and non-athletes recover from injury. Recently, he has implemented ... for the Oklahoma City area —Johnson is one of the first doctors to ...
(Date:6/24/2016)... ... 2016 , ... A recent article published June 14 on E ... goes on to state that individuals are now more comfortable seeking to undergo not ... as calf and cheek reduction. The Los Angeles area medical group, Beverly Hills Physicians ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, ... at his family verbally and physically. , “When something upset him, he couldn’t control his ... it. He would throw rocks at my other children and say he was going to ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda ... orthodontic treatment. Dr. Cheng has extensive experience with all areas of orthodontics, including ... accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. ...
Breaking Medicine News(10 mins):