Getty Images' 'Change Me' Initiative Raised Worldwide Awareness and Funds
to Fight Aids, Tuberculosis and Malaria
SEATTLE, Nov. 28 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE: GYI), the world's leading imagery creator and distributor, today announced the successful conclusion of "Change Me," an initiative in which thousands of people used powerful images to share their thoughts on how to make the world a better place. The initiative involved numerous celebrities and thousands of creative professionals and students around the globe. Funds raised benefited Friends of the Global Fight Against AIDS, Tuberculosis and Malaria, a DC-based advocacy organization that works to educate and mobilize decision-makers in the fight to end the worldwide burden of the three diseases.
Participants in "Change Me" selected an inspiring image and commented on why they felt the image has the power to change perceptions. For each submission, Getty Images contributed funds to Friends of the Global Fight, resulting in a total donation of $500,000 to the non-profit.
Although the "Change Me" forum is no longer accepting submissions, all participants' comments and chosen imagery can be seen by visiting http://www.gettyimages.com/changeme.
Among the celebrities involved with the project was Richard Gere, actor and global activist, who took a leading role in "Change Me" and encouraged others to become engaged. "These diseases are all too easy to put out of our minds, but 'Change Me' used powerful images to create an experience of personal reflection and commitment to change while benefiting a tremendous cause, Friends of the Global Fight," said Gere.
"'Change Me' has not only fulfilled a significant financial pledge to
Friends of the Global Fight Against AIDS, Tuberculosis and Malaria, but has
created a dialogue of powerful imagery that resonates with people all
|SOURCE Getty Images, Inc.|
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