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Gerard Design Changes Its Name to Reflect Its Services and Expertise
Date:6/10/2013

WARRENVILLE, Ill., June 10, 2013 /PRNewswire/ -- Gerard Design, an award-winning strategic branding and integrated marketing communications agency in Chicago's western suburbs, is shortening its name to "Gerard," with a tagline that emphasizes its branding and marketing expertise, as well as the comprehensive range of services that it offers. Gerard's rebranding campaign will focus on the company's evolution from an outstanding graphic design firm to an agency that offers a wide variety of integrated marketing services —  including brand identity and collateral, interactive design and development, and environmental branding.

According to Carolyn Gerard, principal of Gerard, "At a time when doing more with less has become the reality for businesses and marketing directors, we want to assure key marketers that we offer positive solutions to the challenges they face. Everything we do centers on delivering value for our clients."

Carolyn explained, "We are an extension of our clients' teams. As true partners and advocates, we provide new ideas that are measurable and deliver alternatives that make sense. We anticipate and exceed our clients' business objectives with deliverables that help drive sales and maximize the efficiency of their marketing efforts — all while setting new standards for service."

First established in Naperville in 1993, Gerard has grown from two to 16 employees, including 10 senior designers and two writers. The agency is celebrating its 20th anniversary with a strong rebranding and marketing campaign and with a full-page advertorial in the June 10 issue of Forbes magazine.

Throughout the years, Gerard has earned numerous awards, including Communicator, Tower, Hermes Creative, MarCom, Aster, and HOW International Design awards. The agency has partnered with start-ups through Fortune 500 companies, such as AAR CORP, Elmhurst Memorial Healthcare, Inverom, Juniper Networks, LexisNexis, McDonalds, Navistar, Navman Wireless, OfficeMax, Tellabs, and other businesses in numerous industries.

"The team at Gerard just gets it," said Roman Kuropas, founder and CEO of Inverom. "Their talent, energy, experience, and creativity have brought my lifelong entrepreneurial dream into a high-end, sophisticated, and respected global company. Gerard has been there every step of the way, from benchmarking our competitors to developing our marketing plan to creating our entire brand identity and strategic marketing presentations to Fortune 500 companies." He added, "Gerard is the single biggest reason why the Inverom brand is what it is today."

In 2007, 2009, 2011, and 2012, the agency was named one of the area's fastest-growing private companies by Inc. magazine. In 2009, Gerard was named one of the Best Places to Work in Illinois. Gerard is a woman-owned company that is certified as a Women's Business Enterprise (WBE), Disadvantaged Business Enterprise (DBE) and as a small business through the Small Business Administration (SBA).

Gerard is located at 28371 Davis Parkway, Suite 100, in Warrenville, Illinois. For more information about the services that Gerard offers, please phone 630.355.0775 or visit www.gerardagency.com.


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