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Generex Unveils Strategic Development Plan
Date:3/30/2011

WORCESTER, Mass. and TORONTO, March 30, 2011 /PRNewswire/ -- Generex Biotechnology Corporation (www.generex.com) (OTC Bulletin Board: GNBT) held a press conference earlier today at the NASDAQ Marketsite in New York City to unveil management's strategic development plan for the Company's future growth.  A video of the press conference will be made available on the Generex website.

(Logo: https://photos.prnewswire.com/prnh/20110106/NY25057LOGO-b)

The Generex Management TeamJohn Barratt, the Chairman of the Company's Board of Directors, advised that the Board has appointed Mark Fletcher as the Company's President & Chief Executive Officer on a go-forward basis.  "The Board has been entirely satisfied with Mr. Fletcher's work in that role on an interim basis over the course of a challenging transition period these past six months," said Mr. Barratt, "and we are pleased with his efforts in the design of the new Generex strategic development plan.  The Board has every confidence in his leadership."

Mr. Barratt also noted that the Board has appointed Dr. David Brusegard, Ph.D. as Chief Operating Officer and current Vice-President of Finance, Stephen Fellows, as Acting Chief Financial Officer of Generex to complete its new management team.  Dr. Gerald Bernstein, M.D., F.A.C.P. will continue as the Company's Vice-President for Medical Affairs.

"We are pleased to welcome Dr. Brusegard to the Generex management team," Mr. Barratt stated.  "His more than 30 years of high-level experience in executive business management and strategic plan design and implementation will be a terrific asset to Generex."  Over the course of his career, Dr. Brusegard has held senior executive positions in several private sector companies focusing on business research and analysis.  He also spent 11 yea
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