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Generex Provides Further Information for March 30 Press Conference & Investor Call to Discuss Management's Strategic Development Plan for Future Growth
Date:3/24/2011

WORCESTER, Mass., March 24, 2011 /PRNewswire/ -- Generex Biotechnology Corporation (www.generex.com) (OTC Bulletin Board: GNBT) today provided further information regarding the Company's press conference and investor call scheduled for March 30, 2011 to discuss management's strategic development plan for the Company's future growth.

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The details of the press conference are as follows:Date:March 30, 2011Time:1:00 pm ETWhere:NASDAQ MarketsiteTimes Square, 43rd & BroadwayNew York CityTo attend in person, RSVP absolutely required for building security.  Please contact bradley.smith@muncmedia.com.  Generex executives will be available for media and analyst interviews.  Please call 917.680.6011 to schedule.Live Video Webcast:http://investor.generex.com/events.cfm Generex Interim President & Chief Executive Officer, Mark Fletcher, will host the press conference along with additional members of the Generex team including Dr. Eric Von Hofe, Dr. James Anderson, Dr. Craig Eagle, Dr. David Brusegard, and Dr. Joseph Rubinfeld.  Management will discuss its plan to advance the development of Generex Oral-lyn™, the Company's proprietary buccal insulin spray product, and the Antigen Express AE37 immunotherapeutic cancer vaccine platform.  Additionally, management will outline its strategy for pharmaceutical partnerships, developmental collaborations, and third party licensing of certain intellectual property.

Management believes its strategic initiatives will create a more focused and streamlined operation while unlocking the value of the substantial intellectual properties currently held by the Company for the benefit of its stockholders.

In addition, Generex will host an investor call to discuss this plan along with the current status of its various clinical and regulatory initiatives on March 30, 2011 at 4:30 p.m. ET.   The details for participating in the investor call are as follows:

Participant Operator-Assisted Toll-Free Dial-in Number:877.303.7204Participant Operator-Assisted International Dial-in Number:224.357.2384About Generex Biotechnology Corporation Generex is engaged in the research, development, and commercialization of drug delivery systems and technologies.  Generex has developed a proprietary platform technology for the delivery of drugs into the human body through the oral cavity (with no deposit in the lungs).  The Company's proprietary liquid formulations allow drugs typically administered by injection to be absorbed into the body by the lining of the inner mouth using the Company's proprietary RapidMist™ device.  The Company's buccal insulin spray product, Generex Oral-lyn™ is in Phase III clinical trials at several sites around the world.  Antigen Express, Inc. is a wholly owned subsidiary of Generex.  The core platform technologies of Antigen Express comprise immunotherapeutic vaccines for the treatment of malignant, infectious, allergic, and autoimmune diseases.  Antigen Express has pioneered the use of specific CD4+ T helper stimulation in immunotherapy.  One of its platform technologies relies on inhibition of expression of the Ii protein.  Antigen Express scientists, and others, have shown clearly that suppression of expression of the Ii protein in cancer cells allows for potent stimulation of T helper cells and prevents the further growth of cancer cells.  For more information, visit the Generex website at www.generex.com or the Antigen Express website at www.antigenexpress.com.

Safe Harbor Statement This release and oral statements made from time to time by Generex representatives in respect of the same subject matter may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  These statements can be identified by introductory words such as "expects," "plans," "intends," "believes," "will," "estimates," "forecasts," "projects," or words of similar meaning, and by the fact that they do not relate strictly to historical or current facts.  Forward-looking statements frequently are used in discussing potential product applications, potential collaborations, product development activities, clinical studies, regulatory submissions and approvals, and similar operating matters. Many factors may cause actual results to differ from forward-looking statements, including inaccurate assumptions and a broad variety of risks and uncertainties, some of which are known and others of which are not.  Known risks and uncertainties include those identified from time to time in the reports filed by Generex with the Securities and Exchange Commission, which should be considered together with any forward-looking statement.  No forward-looking statement is a guarantee of future results or events, and one should avoid placing undue reliance on such statements.  Generex undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.  Generex cannot be sure when or if it will be permitted by regulatory agencies to undertake additional clinical trials or to commence any particular phase of clinical trials.  Because of this, statements regarding the expected timing of clinical trials or ultimate regulatory approval cannot be regarded as actual predictions of when Generex will obtain regulatory approval for any "phase" of clinical trials or when it will obtain ultimate regulatory approval by a particular regulatory agency.  Generex claims the protection of the safe harbor for forward-looking statements that is contained in the Private Securities Litigation Reform Act.


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