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Generex Announces Sales Agreement with Elias Shaker & Company
Date:9/20/2010

WORCESTER, Mass., Sept. 20 /PRNewswire/ -- Generex Biotechnology Corporation (Nasdaq: GNBT), (www.generex.com), the leader in drug delivery for metabolic diseases through the inner lining of the mouth, today announced that it has entered into a sales agreement with Elias Shaker & Company (www.eliasshaker.com), a leading national full-service consumer product brokerage firm, to represent Generex's novel consumer products to national and regional retail and wholesale accounts in the USA.

Founded in 1924 by Elias Shaker, the company has established itself as a respected, quality-conscious, service-driven organization committed to producing measurable results.  Elias Shaker & Company has established relationships with all class of trades from national drug chains and wholesalers to mass merchandisers/club stores, grocery chains, food wholesalers, convenience stores and distributors and specialty stores, representing a total of more than 200,000 retail points of purchase throughout the USA.

"We are very excited to partner with an experienced and results-driven sales firm such as Elias Shaker to represent our proprietary consumer products in the USA," said Rose Perri, the Company's Chief Operating Officer.  "We welcome the opportunity to have our products showcased and represented by a company with an extensive history in retail."

"After reviewing Generex's consumer products, its current distribution and discussing it with our sales team internally we are very confident in taking their product-line to the next level by focusing on building new distribution, supporting established accounts and taking advantage of unique promotional opportunities that may arise which will ultimately grow brand awareness and sales," said Bruce Funk, Elias Shaker & Company's President.'/>"/>

SOURCE Generex Biotechnology Corporation
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