Wenzel's experience spans a wide range of other blue chip global and American brands including Procter & Gamble, McDonald's, Kellogg's, Microsoft, Philips Electronics, ARCO, ampm, and various telecom and Internet-related companies.
"We have worked very hard to find the best talent in the business to bolster the agency's healthcare offering. Steve brings with him 28 years of advertising experience, the last 12 of which have been solely devoted to pharmaceutical healthcare. His appointment puts in place the talent needed to grow and better serve our clients," said Mark Figliulo, Chairman and Chief Creative Officer, TBWA\Chiat\Day New York.
Prior to joining TBWA, Steve was the Chief Creative Officer for Evologue, a CommonHealth Company. There he helped AZ launch Symbicort, created the first ever compliance only ad campaign for Toprol-XL, as well as created award winning communications for Novartis Vaccines, Bayer Women's Health, and Reckitt-Benckiser Inc.
While at Saatchi Healthcare, Steve re-launched Prilosec, creating The Purple Pill and later building upon Prilosec's equity, created The New Purple Pill for Nexium. His work on those two brands was instrumental in AZ awarding Crestor to Saatchi where Steve created the Mandy Patinkin campaign.
Steve began his career at Grey working on P&G, Playtex, and Swift Premium, and Clairol brands. Later working on Bristol-Myers Squibb brands like Keri Lotion, Ban and Excedrin. A New Yorker, born and raised, Steve currently lives in Brooklyn with his wife and new baby daughter.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, GSK, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Samsonite, Standa
|SOURCE TBWA Worldwide|
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