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GSW Launches Multi-Channel Detailing Platform and Expands Closed-Loop Marketing Suite
Date:12/11/2013

ectiveness and usage of the detail regardless of the channel in which it was delivered.

In addition to the new iQ.mercury 3 platform, GSW already offers two closed-loop marketing (CLM) applications for marketers who want to manage and evaluate campaign feedback as they communicate with the marketplace. 

iQ.align is an easy-to-use analytics dashboard and cloud-based survey planner that gives brand managers a communications platform with real-time feedback from their sales organization. Used by many top pharmaceutical brands, iQ.align collects important data from iQ.mercury and delivers metrics to an easy-to-use dashboard for gathering insights from the field. It is compatible with many customer relationship management platforms, offering flexibility to clients looking for CLM solutions. 

iQ.fileShare software gives brand managers the ability to send approved emails to physicians with the latest informational content about their brands.  From their iPads, sales reps can sync the latest versions of approved content and share supported resources with their contacts.  Brand managers can easily manage rep groups and resource files from a single cloud-based content management system.

Because the products are modular, clients have the option to purchase iQ.align, iQ.fileShare, and iQ.mercury components separately or together as a bundled CLM solution.

Beginning in December, GSW will host a series of training workshops and webinars for healthcare brands wishing to upgrade to the new platform.  For more information about iQ.mercury and closed-loop marketing applications, contact marketing manager Tyler Durbin at tyler.durbin@gsw-w.com or go to www.iqmercury.com and register to receive inf
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