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GSW Launches Multi-Channel Detailing Platform and Expands Closed-Loop Marketing Suite
Date:12/11/2013

COLUMBUS, Ohio, Dec. 11, 2013 /PRNewswire/ -- GSW, an inVentiv Health company and leading healthcare communications agency, today released iQ.mercury 3, a significant advance in pharmaceutical detailing that is optimized both for Apple and Windows tablets. iQ.mercury 3 is a sales-effectiveness and detailing tool that allows pharmaceutical representatives to deliver presentations across multiple communication channels, all from their iPad or Windows 8 compatible tablet.

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iQ.mercury 3.0 is designed to extend the reach of sales and marketing messages by allowing sales reps to engage health care professionals (HCPs) with interactive marketing content in person, remotely via the Internet, or online through self-guided online software components known as modules.  Now brands can develop multimedia presentations that can be used across multiple channels to communicate with physicians, making sales reps more productive and flexible in a fast-changing pharmaceutical marketplace. 

"Sales representatives today have greater responsibility, carrying multiple brands and covering larger territories. These changes are making it difficult for them to reach a large number of physicians on a daily basis," said Joe Daley, president of GSW. "iQ.mercury 3 helps answer the need for greater efficiency and flexible tools."   

Sales reps today must be ready to engage with physicians who are more digitally savvy and seek information on their own terms. They must be ready to respond to requests for information where and when the doctor prefers. "iQ.mercury 3 gives pharmaceutical sales reps and brand managers a single platform to deliver engaging information and meet the physicians wherever they are," Daley said.

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SOURCE GSW
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