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GP's PerformTech Division Receives Prestigious MarCom Award
Date:12/8/2011

ELKRIDGE, Md., Dec. 8, 2011 /PRNewswire/ -- Global performance improvement solutions provider General Physics Corporation (GP), the operating subsidiary of GP Strategies Corporation (NYSE: GPX), today announced that its PerformTech Division has been honored with a Platinum MarCom Award for Excellence in Marketing and Communications in the category of Web Animation.

(Logo:  http://photos.prnewswire.com/prnh/20110404/MM77341LOGO-b )

The MarCom Awards is a creative competition open to individuals and companies that design print, visual, audio, and web materials. Entrants include national public relations organizations, media conglomerates, local businesses, and Fortune 50 companies. This year, over 6,000 entries were reviewed by select members from the Association of Marketing and Communication Professionals. Of all the entries, approximately 18% percent received the highest honor, a Platinum Award; 18% received Gold Awards and 10% received Honorable Mentions. 

The PerformTech Division won the Platinum Award for its work on the 2010 electronic holiday card that it sent to clients, consultants, and friends. For the 2010 holiday card, graphic artist Charles Monroe wanted to follow up holiday cards from years past with a magical and personal story. The concept he came up with―a little girl who dreams of being a figure skater accomplishes her dream with help from a magical snowflake―was inspired by an original piece of orchestral music that instructional designer Martin Spitznagel composed for a documentary film called Victory Waltz.

Spitznagel, an award-winning composer of music for solo piano, found the challenge of trying to musically enhance Monroe's vision exhilarating. "The story represented a considerable comp
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