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GNC NutriWater, COTY's Beyonce Pulse NYC, Swanson's Super DPA Fish Oil, Among First SupplySide Insights Awards Finalists

NEW YORK, April 8, 2013 /PRNewswire-iReach/ -- VIRGO (, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, today announced the finalists of its inaugural Insights Awards.

The awards celebrate successful market launches driven by successful CPG supplier/formulator partnerships in beverage, omega-3 and cosmetics.

"We are excited to celebrate beverage, cosmetics and omega-3 innovation," said Heather Granato , Vice President, Content, VIRGO's SupplySide Health & Nutrition Network. "This awards program is designed to highlight successful market launches born out of connected partnerships between a supplier and formulator/marketer in these three key markets."

The Beverage Insights Finalists are:
Cytosport's Evolve™, developed with BASF
GNC NutriWater, developed with Shadow Beverages, Sterling Technology and WILD Flavors
Tipton Mills' Probiotic Instant Coffee, developed with Ganeden Biotech

The Cosmetics Insights Finalists are:
COTY's Beyoncé Pulse NYC fragrance, developed with Symrise
IDC's Integral Dermo Protection, also developed with Symrise
Skin Authority VitaD Fortified™ Illuminating DUO, developed with the Dole Nutrition Institute

Omega-3 Insights Finalists are:
Miguel's Omega Foods' Chia Bread, developed with Chia-Brand
Oceans Omega Omega Infusion™, developed with Mycell Technologies
Swanson Health Products' OmegaActiv™ Super DPA Fish Oil, developed with Cyvex Nutrition/Omega Protein

Winners will receive a recognition plaque and a special profile discussing the innovative partnership and market success to be highlighted on SupplySide Beverage Insights, SupplySide Omega-3 Insights or SupplySide Cosmetics Insights.

Winners will be presented at the SupplySide MarketPlace opening presentation on Wednesday, May 1 from 9:30-9:45am in Room B03, Level 1 at the upcoming SupplySide MarketPlace at Jacob Javits Center in New York City.

Held April 30 through May 2, SupplySide MarketPlace 2013 will drive food, beverage, supplement, animal nutrition, cosmetics and personal care CPG innovation through the buyer/seller connection. The highlight of SupplySide MarketPlace is its 60,000 square foot Expo Hall, featuring more than 5,000 ingredients and services available to the nearly 4,000 attendees who are expected to explore the newest ingredients to innovate new products. Exhibitors will share their latest developments and buyers will get a head start on their competition. The show will also feature unique education, marketing and networking opportunities.

Manufacturer entry for SupplySide MarketPlace is $150 (or $125 through April 26). Learn more at or call (800) 454-5760. Register.

Follow, Friend & Join SupplySide on TwitterFacebook and LinkedIn.

About VIRGO:
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use. We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.

Media Contact: Lara Piu VIRGO Publishing, 480-990-1101 ext 1068,

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