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GNC Empowers Consumers to Age Well With Exclusive New Line Designed to Proactively Influence Health Destiny
Date:11/18/2010

PITTSBURGH, Nov. 18, 2010 /PRNewswire/ -- GNC is empowering consumers to age well with a unique new line that enables them to proactively influence their health. The leading global specialty retailer of nutritional products is launching GNC Longevity Factors, GNC's first and only complete line of nutritional supplements designed to help you age well.  The line features clinically tested ingredients to support health and bioavailability enhancement technology to improve the absorption of a key antioxidant important for healthy cell aging. The products are targeted to consumers concerned about maintaining their youthful health as they age.  The new line is currently available in GNC stores nationwide and on GNC.com.  

"We created the GNC Longevity Factors line specifically to empower adults – including baby boomers -- to proactively take control of their health as they age and, ultimately, help them feel as young as they envision themselves," said Beth Kaplan, President and Chief Merchandising and Marketing Officer, GNC.  "This is a unique line of seven nutritional supplements that support very specific aspects of aging.  These breakthrough formulas are based on the most recent advances in the science of healthy aging."

The GNC Longevity Factors line is a direct response to the scientific premise that every individual has the power to influence one's own health destiny.  The line features advanced high potency formulas with powerful polyphenols, such as resveratrol, that work to protect cells from damage, along with clinically researched ingredients to support heart health, eye health, brain health, memory, strength and agility.  In developing GNC Longevity Factors, GNC collaborated with Dr. Joseph Maroon, a world renowned neurosurgeon, nutrition expert, and author.  

In October of this year Dr. Maroon once again gained national attention when, at age 70 he finished his third Ir
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