LOUISVILLE, Colo., Sept. 4, 2012 /PRNewswire/ -- GHX has selected MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, to provide healthcare suppliers with improved analytical reporting tools as they leverage GHX Market Intelligence data for medical-surgical products. Initially, GHX will pilot the MicroStrategy Business Intelligence Platform™ as the new interface for its Web-based Market Intelligence portal, which offers users access to current data that helps them measure performance and shape business strategies. This enhancement will provide healthcare suppliers a faster, easier and more user-friendly way to leverage comprehensive national distributed sales transaction data through GHX Market Intelligence.
Today, the GHX MiShare® Market Intelligence portal provides online access to more than $30 billion of third-party, U.S. medical-surgical sales data that healthcare suppliers can use to track and analyze product performance, target growth opportunities, identify purchasing trends and assess overall market conditions. With intuitive dashboards and sophisticated analytics, the MicroStrategy platform will enable Market Intelligence portal users to better leverage this data through deeper insights and tailored reporting that deliver information more relevant to their businesses. Most notably, users will have the ability to customize their GHX dashboard, data viewing options and reports.
"The value of GHX Market Intelligence has increased significantly in recent years as healthcare suppliers work to survive and thrive in the face of escalating market pressures within the healthcare industry," said Derek Smith, executive vice president, Marketing and Product Management, GHX. "Through this agreement with MicroStrategy, we are offering suppliers an easier and more effective way to access business critical information at a time when they need it most."
This pilot of the new Market Intelligence portal is scheduled for the fall of 2012, with plans to launch the new solution in 2013. Following the launch, customers will continue to benefit from ongoing GHX Market Intelligence data and enhancements to the portal, as well as product updates from Microstrategy, all designed to continually enrich the user experience and enhance portal capabilities.
"We are pleased that GHX has chosen MicroStrategy to provide the medical-surgical industry with an easy-to-use business intelligence solution for harnessing market intelligence data to drive business performance," said Sanju Bansal, MicroStrategy Chief Operating Officer. "MicroStrategy's crisp interface, intuitive drag-and-drop actions, and compelling visualizations make data analysis simple, delivering a valuable BI tool that drives business forward."
Global Healthcare Exchange, LLC (GHX), a healthcare technology and services company, helps reduce the cost of doing business in healthcare by enabling better supply chain management. GHX makes it easier for hospitals, other healthcare providers and the suppliers that do business with them to drive cost and inefficiency out of their processes. Working with GHX, the healthcare organizations that make up the GHX Global Network are on track to save $5 billion by 2014—savings that can be invested in such things as hiring more nurses, providing care to uninsured children or developing new medical products. GHX is owned by organizations on both the buy and sell side of the healthcare supply chain, including some of the largest companies in the world. Find GHX on the Web, on Twitter @GHX_LLC and on Facebook @GHX.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).
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