Frutarom Launches New Global Branding(pharmaceutical and functional food indus...),Health

Each element has been placed on a clean, white background symbolizing naturalness innovation and creativity. The combination of the nature symbols characterizes the synergy between Frutarom's businesses and the unique added value offered to each customer.

Asnat Cinader, Frutarom's Global Marketing Communication Manager says: "We wanted to preserve our 75 years legacy while recreating Frutarom's appearance and adjusting it to the impressive growth we have accomplished in recent years and to our current position. Apart from the harmonic nature symbols of our different activities, our new branding includes also black and white lifestyle imagery with colored ingredients that together reflects the unique understanding we have of the consumer market and its translation to market-leading products."

About Frutarom

Frutarom is a global company active in the world markets for flavors and ingredients. Frutarom has significant production and development centers on three continents and markets its products on five continents to over 13,000 customers in more than 120 countries. Frutarom's products are intended mainly for the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, functional food, food additive, and cosmetic industries.

Frutarom, which employs approximately 1,450 people worldwide, operates through two Divisions:

    - The Flavors Division, which develops, produces and markets
      flavor compounds and food systems;
    - The Fine Ingredients Division, which develops, produces and
      markets natural flavor extracts, natural functional food ingredients,
      natural pharma/nutraceutical extracts, specialty essential oils and
      citrus products, and a
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SOURCE  Frutarom Industries Ltd
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