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Frost & Sullivan Recognizes Rosetta Genomics for Its Strategic Excellence and Strong Contribution to Next-Generation Diagnostics
Date:8/13/2012

inny Tan. "The true testament to the soundness of the company's growth strategy was obtaining critical Medicare coverage and current procedural terminology (CPT) code assignment for the miRview® mets2 test in June 2012."

In addition to its razor-sharp focus on validating and commercializing miRview® mets2, Rosetta Genomics has been continuously pushing the envelope in R&D to create quality products. The company has tried to eliminate growth restraints and re-shifted focus to nourishing productive avenues.

For instance, Rosetta Genomics terminated an exclusive product distribution rights agreement with another commercial laboratory in the United States and opted to strengthen relationships with key contacts within the Medicare Administrative Contractor (MAC). The company's proactive pursuit and attainment of coverage from the local MAC, adjudicating claims for the assay, delivers tremendous value as Medicare reimbursement for eligible beneficiaries is now consistent and streamlined.

"Rosetta Genomics' self-scrutiny followed by corrective action is commendable, as many companies that are not as entrepreneurial fail to address recognized problems," noted Tan. "The company's commitment to good science was clearly communicated in its presentation at the American Society of Clinical Oncology (ASCO) 2012."

As characteristic of highly entrepreneurial companies, Rosetta Genomics executes on creative ideas that lead to growth for the company. Its miRview® meso is a clever product application that reflects the company's "outside-of-the-box" thinking to fill a need in non-traditional markets. By partnering with the legal services firm that processes all mesothelioma lawsuits in the United States, Rosetta's test has the potential to set the gold standard in identifying true mesothelioma cases and reduce false positives, which would otherwise cost defendants and insurance companies about $1.5 million more in pay
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