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Frost & Sullivan Global Product Line Strategy of the Year Award Presented to Xenemetrix

MOUNTAIN VIEW, Calif., Oct. 12 /PRNewswire/ -- Based on its recent research on the EDXRF Analyzers market, Frost & Sullivan presents Xenemetrix, Inc. with the 2010 Global Product Line Strategy of the Year Award.



"A leading designer, manufacturer, and distributor of Energy Dispersive X-ray Fluorescence (EDXRF) systems, Xenemetrix, Inc. offers an extensive range of high quality, leading-edge laboratory, bench top and mobile analyzer models," states Frost & Sullivan Industry Manager Sujan Sami. "Xenemetrix's products offer value to customers in terms of logistics, suitability for a specific application, ease of use and operability."

The company's laboratory EDXRF analyzers - EX-6600 LN/PD, EX-6600 SDD, EX-3600 LN/PD and EX-6600 AF - are designed for precision, accuracy and durability, which is paramount for field and lab elemental analysis systems. The company's bench-top models range from cost effective analyzers to high-power ones, like the X-Cite, RoHS Vision, X-PMA, X-Calibur PD and X-Calibur SDD.  Xenemetrix's product portfolio also covers mobile analyzers, including the S-Mobile, S-Mobile SDD and S-Mobile-ULS.

In addition, the geological mapping solution (a combination of S-Mobile and EX-6600 products) is set to bolster the company's market position. This technologically advanced solution finds application with mineralogical specimens for characterizing their content from precious metals to base metals in order to verify different types of compositions.

"The company has built on its customer base through the strategic acquisition of Jordan Valley Semiconductors' analytical division in June 2008," states Sami. "This acquisition offered superior value proposition; Xenemetrix boosted its brand recognition, expanded its geographical coverage, enhanced its product portfolio, and broadened its customer base, while emerging as a key innovator in the material analysis sector."

Xenemetrix's dedication to constantly augmenting customer value is demonstrated through its outstanding products. Versatile technology enables devices to cater to a specific end-user function, rather than general-purpose applications.

"The company caters to a range of applications including consumer, industrial, analysis, art/forensics and environmental, with its instruments calibrated to adhere to the standards required in particular applications," remarks Sami. "Xenemetrix's ability to address specific client requirements and develop unique solutions to meet end-user needs helps differentiate it from the competition."

Xenemetrix offers training courses to both its customers and agents to support a better understanding of its products. The company recently offered upgrades for its existing systems, clearly illustrating its commitment to continuous product investment and development.

Each year, Frost & Sullivan presents this award to a company that has demonstrated excellence in the following categories: product line breadth, size of addressable customer base, impact on customer value, impact on market share and breadth of applications/markets served.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Xenemetrix IncXenemetrix is a Wholly owned subsidiary of, Eurocontrol Technics of Canada.. Xenemetrix is based in Israel with a fully owned subsidiary in Texas, USA and is a leading designer, manufacturer and marketer of Energy-Dispersive X-ray Fluorescence (EDXRF) systems and components for a wide range of industries and applications. Relying on more than 30 years experience in the field, Xenemetrix provides quality and cost effective answers to real world analytical challenges by combining the latest technological developments with innovative engineering. Xenemetrix has an installed base of approximately 800 systems worldwide of which 250 are installed in the USA. The previous owners purchased the Company in mid-2008 and have since leveraged the in-house technology portfolio to revamp the product line to include systems dedicated to anti-counterfeiting and home-land security.

About Frost & SullivanFrost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit

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