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Fortune 100 Companies Turning to CoreBrand for Its Expertise in Crisis Brand Management
Date:4/4/2012

ng brand equity"

Mr. Gregory, along with Richard Levick, Esq., President and CEO of Levick Strategic Communications  and David Reibstein, PhD., William S. Woodside Professor and Professor of Marketing at The Wharton School, University of Pennsylvania, recently coauthored and released a research study entitled "Crisis Diagnostics: Assessing Brand Damage, While Restoring Brand Equity" to help companies navigate through crises while protecting their brand value. This crisis management tool will help companies to measure brand damage through ongoing brand benchmarking before and after a crisis occurs in order to identify the appropriate steps necessary to rebuild brand equity.

The Crisis Diagnostics study was recently presented to experienced public company directors, lead directors and committee chairs at the National Association of Corporate Directors Master Class conference on March 12-13 in Scottsdale, Arizona.

"All marketing executives, whether in the midst of a crisis or not, should familiarize themselves with Crisis Diagnostics," states Mr. Gregory. "I believe this article is pivotal in crisis management because it precisely measures the depth and duration of a crisis, prescribes a level of communication as a component of the remedy, monitors the progress of the recovery, as well as identifies when the crisis is over while providing an ROI component for the effort. To my knowledge, there is nothing else like this."  

About CoreBrand

CoreBrand, an independent branding firm based out of New York, is the only firm that links brand identity to financial performance through data and analysis. CoreBrand helps organizations understand, build, express and measure their brands. Thanks in part to its unique CoreBrand®Analysis, the company is able to gauge the impact of a brand initiative upon the success of an organizat
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SOURCE CoreBrand
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