Navigation Links
Fortune 100 Companies Turning to CoreBrand for Its Expertise in Crisis Brand Management
Date:4/4/2012

NEW YORK, April 4, 2012 /PRNewswire/ -- CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, which provides continuous benchmarking data, insights and corporate brand valuation for over 1,000 companies, across 54 industries, has recently been engaged by leading U.S. corporations in the pharmaceutical, healthcare, retail and many other consumer industries for its expertise in crisis brand management.

CoreBrand has been hired to utilize its historical benchmark tracking system to sleuth for clues as to what is hurting the brands of several major companies. One of the key benefits of having historic tacking is that an inflection point causing the crisis can be identified that will help when examining potential solutions as well as providing the ability to determine when the problem has been resolved.

"A company's brand is not one-dimensional in character, but has many dimensions which must be assessed," states James R. Gregory, founder and CEO of CoreBrand. "We are seeing an increasing number of marketing directors realizing the importance of ongoing brand management in order to protect one of their company's most important assets, the corporate brand."

Mr. Gregory continued, "A crisis is seldom expected. One of the most responsible steps an organization can take in preparing for a potential crisis is to begin quantitative market research on the organization's corporate brand. Without ongoing brand bench marking before a crisis occurs, it is essentially impossible to track how a crisis has negatively impacted the brand, how long the crisis continues and what steps are needed to restore the corporate brand."

New Study Released - "Crisis Diagnostics: Assessing brand damage, while restoring brand equity"

Mr. Gregory, along with Richard Levick, Esq., President and CEO of Levick Strategic Communications  and David Reibstein, PhD., William S. Woodside Professor and Professor of Marketing at The Wharton School, University of Pennsylvania, recently coauthored and released a research study entitled "Crisis Diagnostics: Assessing Brand Damage, While Restoring Brand Equity" to help companies navigate through crises while protecting their brand value. This crisis management tool will help companies to measure brand damage through ongoing brand benchmarking before and after a crisis occurs in order to identify the appropriate steps necessary to rebuild brand equity.

The Crisis Diagnostics study was recently presented to experienced public company directors, lead directors and committee chairs at the National Association of Corporate Directors Master Class conference on March 12-13 in Scottsdale, Arizona.

"All marketing executives, whether in the midst of a crisis or not, should familiarize themselves with Crisis Diagnostics," states Mr. Gregory. "I believe this article is pivotal in crisis management because it precisely measures the depth and duration of a crisis, prescribes a level of communication as a component of the remedy, monitors the progress of the recovery, as well as identifies when the crisis is over while providing an ROI component for the effort. To my knowledge, there is nothing else like this."  

About CoreBrand

CoreBrand, an independent branding firm based out of New York, is the only firm that links brand identity to financial performance through data and analysis. CoreBrand helps organizations understand, build, express and measure their brands. Thanks in part to its unique CoreBrand®Analysis, the company is able to gauge the impact of a brand initiative upon the success of an organization.  CoreBrand is the creator of Corporate Branding Index®, a 20 year old index that provides continuous benchmarking data, insights and corporate brand valuation for over 1,000 companies, across 54 industries. To learn more about CoreBrand please visit http://www.corebrand.com.

For more information or to schedule an interview with a CoreBrand representative, please contact Katherine Herring of Levick Strategic Communications at 202-973-1315 or kherring@levick.com

CONTACT

Katherine Herring of Levick Strategic Communications

202-973-1315 or kherring@levick.com


'/>"/>
SOURCE CoreBrand
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. TRXs Data Intelligence Solution, TRAVELTRAX, Helps Fortune 500 Corporations Gain New Insights Into Cost Savings
2. Henry Schein Ranks #317 in 2011 Fortune 500 Ranking of Americas Largest Corporations
3. Beacon Announces Agreement With New Fortune 500 Pharmaceutical Client
4. Henry Schein Ranks #1 in Its Industry for Social Responsibility as a Fortune 2011 Worlds Most Admired Company
5. Medco Tops Industry on Fortunes List of Worlds Most Admired Companies for Fourth Consecutive Year
6. Stryker Corporation Named One of FORTUNE Magazines 100 Best Companies to Work For
7. Sysmex America Earns 4th Consecutive Placement on Companies That Care Honor Roll
8. Berg Pharma Companies Present Groundbreaking Approach to Understanding Autism and Identify Novel Biomarkers That May be Crucial in Diagnosis
9. Organovo Named to MIT Technology Reviews 2012 TR50 List of the Worlds Most Innovative Companies
10. Launch of Access Alliance Opens Lines of Communication Between Labor Unions, Health Care Providers, and Pharmaceutical Companies
11. What Recession? How Biomedical Device Companies Thrived in a Bad Economy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/23/2017)... 23, 2017 Executive ... through extensive primary research (inputs from industry experts, ... to present the analysis of global heart valve ... and Repair); Replacement Procedure By Technique (Mechanical, Bioprosthetic, ... (Surgical Devices, Balloon Valvuloplasty, Transcatheter Mitral Valve Repair ...
(Date:3/23/2017)... , March 23, 2017  The U.S. Food ... (avelumab) for the treatment of adults and pediatric patients ... (MCC), including those who have not received prior chemotherapy. ... a rare, aggressive form of skin cancer. ... cancers, patients with a rare form called Merkel cell ...
(Date:3/23/2017)... VANCOUVER, British Columbia , March 23, ... ) (the "Company" or "Sophiris"), a clinical late-stage biopharmaceutical ... diseases, today announced that data from its successful Phase ... a focal treatment for localized prostate cancer, will be ... the 32 nd Annual European Association of Urology ...
Breaking Medicine Technology:
(Date:3/23/2017)... ... March 23, 2017 , ... Michael Lanteri Agency, an ... Fort Collins area, has unveiled a collaboration with nonprofit Big Bones Canine Rescue ... this worthy cause may now be made at http://bigbonescaninerescue.com/ . , Big ...
(Date:3/23/2017)... ... March 23, 2017 , ... Altec Products, Inc. ... Group as their 2016 Microsoft Dynamics Partner of the Year at DocLink ... The award recognizes The Resource Group for their outstanding relationship with Altec and ...
(Date:3/23/2017)... ... , ... Sharon Kleyne, host of the nationally syndicated radio program, The Sharon ... talked on her program about how she is looking forward to World Water Day ... important distinction. World Water Day, Kleyne pointed out, is an occasion for looking ahead ...
(Date:3/23/2017)... Kennett Square, PA (PRWEB) , ... March 23, 2017 , ... ... sunny days. That means many students are thinking about summer internships , which ... (or lack thereof). , The pros at Garden Media Group, a boutique public relations ...
(Date:3/23/2017)... ... March 23, 2017 , ... The American Board of Quality Assurance ... Anniversary of ABQAURP’s dedication to Health Care Quality and Management and Patient Safety. , ... only to the association, but also to the Health Care Quality and Patient Safety ...
Breaking Medicine News(10 mins):