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Fortune 100 Companies Turning to CoreBrand for Its Expertise in Crisis Brand Management
Date:4/4/2012

NEW YORK, April 4, 2012 /PRNewswire/ -- CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, which provides continuous benchmarking data, insights and corporate brand valuation for over 1,000 companies, across 54 industries, has recently been engaged by leading U.S. corporations in the pharmaceutical, healthcare, retail and many other consumer industries for its expertise in crisis brand management.

CoreBrand has been hired to utilize its historical benchmark tracking system to sleuth for clues as to what is hurting the brands of several major companies. One of the key benefits of having historic tacking is that an inflection point causing the crisis can be identified that will help when examining potential solutions as well as providing the ability to determine when the problem has been resolved.

"A company's brand is not one-dimensional in character, but has many dimensions which must be assessed," states James R. Gregory, founder and CEO of CoreBrand. "We are seeing an increasing number of marketing directors realizing the importance of ongoing brand management in order to protect one of their company's most important assets, the corporate brand."

Mr. Gregory continued, "A crisis is seldom expected. One of the most responsible steps an organization can take in preparing for a potential crisis is to begin quantitative market research on the organization's corporate brand. Without ongoing brand bench marking before a crisis occurs, it is essentially impossible to track how a crisis has negatively impacted the brand, how long the crisis continues and what steps are needed to restore the corporate brand."

New Study Released - "Crisis Diagnostics: Assessing brand damage, while restori
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SOURCE CoreBrand
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