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Forbes Names Pharmalot, a UBM Canon Pharmaceutical Media Group Brand, as a Top Social Media Influencer
Date:6/22/2012

LOS ANGELES, June 22, 2012 /PRNewswire/ -- The Pharmaceutical Media Group of UBM Canon – the global authority for the advanced manufacturing and medtech industries – was honored by Forbes, ranking Pharmalot and blogger Ed Silverman among the top 10 social media influencers on Wall Street.

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In Part 1 of a four-part series released on June 20, 2012, Abe Garver, Contributor of Forbes, announced his list of "Top 10 Social Influencers: WALL STREET." With social media's ever-growing role and over 2 billion active social media users, influencers should be driven by context, not popularity. Mr. Garver and Traackr, a technology company that identifies and tracks online influencers, rank the top 10 social media players using a 3R approach. Reach or audience size, resonance or the ability to engage their community, and the relevance to the specific context were taken into consideration. UBM Canon's Pharmaceutical brand Pharmalot, a daily blog by Ed Silverman and PharmaLive.com's sister site, was ranked high among the standings in terms of reach and resonance.

"I am honored that Forbes named Ed Silverman and Pharmalot.com among the top social media influencers on Wall Street," states Daniel Becker, Brand Director for UBM Canon, Pharmaceuticals. "Ed Silverman's dedication to the industry and his fellowship are inspirational to our Pharma brands."

Each day, prize-winning journalist Ed Silverman analyzes the most important innovations, events, and trends impacting the pharmaceutical industry and provides a unique view as to how the industry will react to these breaking events. Reaching over 200,000 viewers each month, Mr. Silverman promotes engagement among his readers, making the buzzing industry news into a conversation.

In December 2011, Pharmalot was also honored as one of the LexisNexis Top 25 Torts Law Blogs on 2011. To learn more about Pharmalot, please click here.  To subscribe to Mr. Silverman's daily newsletter, please click here.

To read part one of Mr. Garver's four part series – Top 10 Social Influencers: WALL STREET, please click here.

About UBM Canon
UBM Canon, the leading B2B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging. UBM Canon is part of UBM plc (UBM.L), a global provider of media and information services for professional B2B communities and markets.

About Pharmalot.com
Pharmalot.com is a leading, award-winning pharmaceutical industry blog brought to you by the publishers of PharmaLive and Ed Silverman, Editor of Pharmalot and Editor-at-Large of Med Ad News. Pharmalot.com provides great insights, updates, and views on the pharmaceutical industry. More than 200,000 readers – including corporate pharmaceutical and medical device executives, regulatory affairs, legal counsels, financial, marketing, sales, and product managers – visit Pharmalot.com each month.

About UBM Canon Pharmaceutical Media Group
UBM Canon Pharmaceutical Media Group is the leading provider of business and marketing information to the $500 billion worldwide pharmaceutical industry. The pharmaceutical media group celebrates its 30th year publishing the pharmaceutical industry's publication of record, Med Ad News, as well as leading, award-winning industry Websites PharmaLive.com and Pharmalot.com. UBM Canon Pharmaceutical Media Group is part of UBM plc (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com


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