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Forbes Names Pharmalot, a UBM Canon Pharmaceutical Media Group Brand, as a Top Social Media Influencer
Date:6/22/2012

LOS ANGELES, June 22, 2012 /PRNewswire/ -- The Pharmaceutical Media Group of UBM Canon – the global authority for the advanced manufacturing and medtech industries – was honored by Forbes, ranking Pharmalot and blogger Ed Silverman among the top 10 social media influencers on Wall Street.

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In Part 1 of a four-part series released on June 20, 2012, Abe Garver, Contributor of Forbes, announced his list of "Top 10 Social Influencers: WALL STREET." With social media's ever-growing role and over 2 billion active social media users, influencers should be driven by context, not popularity. Mr. Garver and Traackr, a technology company that identifies and tracks online influencers, rank the top 10 social media players using a 3R approach. Reach or audience size, resonance or the ability to engage their community, and the relevance to the specific context were taken into consideration. UBM Canon's Pharmaceutical brand Pharmalot, a daily blog by Ed Silverman and PharmaLive.com's sister site, was ranked high among the standings in terms of reach and resonance.

"I am honored that Forbes named Ed Silverman and Pharmalot.com among the top social media influencers on Wall Street," states Daniel Becker, Brand Director for UBM Canon, Pharmaceuticals. "Ed Silverman's dedication to the industry and his fellowship are inspirational to our Pharma brands."

Each day, prize-winning journalist Ed Silverman analyzes the most important innovations, events, and trends impacting the pharmaceutical industry and provides a unique view as to how the industry will react to these breaking events. Reaching over 200,000 viewers
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