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For Eyes Optical Takes Man to Places He's Never Been Before in Humorous New TV Campaign
Date:8/2/2010

ace, and what appears to be a leash and collar around his neck.  He has also lost his pants during his teleportation.

"We've been working with For Eyes for quite a few years, and time has done little to temper the brand's appetite for edgy, creative campaigns that make people think – and laugh," said Ellis Verdi, president of DeVito/Verdi.  "The brand has always stood for value and selection, but we're always finding smart ways to communicate that message."

In one variation of the "Teleport" commercial, the intrigued wife wants to see for herself what lies beyond, so she quickly slips on her husband's glasses and is immediately transported to this purported hedonistic universe.  Viewers will notice the subtle touch that her return takes much longer than her husband's.

About For Eyes

In 1972 Philadelphia, a few friends had an idea; create an optical store that combined a friendly open environment with a fair pricing structure and a high quality product.  This commitment to value and customer continues every day at more than 140 For Eyes stores, which are still owned and operated by the same family and friends as back in the day.  For Eyes carries all major eyewear brands, as well as the latest prescription lens technology.  

About DeVito/Verdi

DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.  Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.

DeVito/Verdi, which has been voted "Best Agency" six times over the
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SOURCE DeVito/Verdi
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