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For Eyes Optical Takes Man to Places He's Never Been Before in Humorous New TV Campaign
Date:8/2/2010

NEW YORK, Aug. 2 /PRNewswire/ -- As eyewear is increasingly being marketed as a beauty and fashion product, For Eyes Optical rolls out a series of new television commercials for those who have lost sight of the fact that there's no need to pay for illusions that glasses can't deliver.

Using the declarative reminder: "Unless the glasses can perform miracles, don't pay more than you have to", the new spots show fantasy sequences that exaggerate the absurd direction life can take you when one slips on a pair of new glasses.

Created by the New York advertising agency DeVito/Verdi, the campaign begins airing in early August.  To watch the campaign, click on the following link: http://www.fliqz.com/aspx/permalink.aspx?vid=30389acade2d4b3c834cd3c211aeeea4

In the spot entitled "Expecting," a visibly pregnant woman and her mate sit down to try on glasses at an optical store.  After great difficulty trying to get herself seated, the woman places a pair of glasses on her face.  The camera then reveals a shocking reversal: it is her husband who is now nine months' pregnant and having trouble sitting up from the chair.

In another spot, a man and woman are trying on glasses in what appears to be a trendy, Euro-designed optical shop.  Once he puts on a pair of glasses, the man is instantly transported to an unseen dimension, only to return to the screen seconds later with his hair tousled, shirt askew, lipstick smeared on his f
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SOURCE DeVito/Verdi
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