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Florida Blue Awarded Certified Center of Excellence by BenchmarkPortal for Second Consecutive Year

JACKSONVILLE, Fla., Dec. 10, 2012 /PRNewswire/ -- Florida Blue, Florida's Blue Cross and Blue Shield company, announced today that its BlueDirect Sales Center has earned the prestigious Certified Center of Excellence award from BenchmarkPortal, in conjunction with Purdue University's Center for Customer-Driven Quality, for the second consecutive year. In 2011, Florida Blue became the first inbound sales contact center to earn this prestigious certification.  

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"We are deeply honored to be a Certified Center of Excellence call center for the second consecutive year," said Craig Thomas, senior vice president of Government and Consumer Markets, Florida Blue. "Our Blue Direct Sales Center work very hard, every day, to help our customers choose the right health plans for themselves and their families."

The Certified Center of Excellence designation signifies a center has attained best-in-class performance among the top 10% of North American contact centers in the inbound sales industry by successfully passing a rigorous certification process that benchmarks performance against the industry's largest best practice database of call centers.

About Florida Blue
Florida Blue, Florida's Blue Cross and Blue Shield company, is a leader in Florida's health care industry. Our mission is to help people and communities achieve better health. Florida Blue has approximately 4 million health care members and serves 15.5 million people in 16 states through its affiliated companies. Florida Blue is a not-for- profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit

About BenchmarkPortal
BenchmarkPortal is the leader in Call Center benchmarking, training and consulting. Since its beginnings in 1995 under Dr. Jon Anton of Purdue University, BenchmarkPortal has grown with the contact center industry and now hosts the world's largest call center metrics database.  For more information concerning BenchmarkPortal, please see its Web site at:  

SOURCE Florida Blue
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