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First Response Partners With Fertility Expert Zita West to Support Those Trying for a Baby
Date:10/25/2011

LONDON, October 26, 2011 /PRNewswire/ --

Pinktimeline.com launched as a resource for the '2 week wait'

Church & Dwight UK, the makers of First Response, and Zita West, fertility expert and midwife to the stars, have teamed up to offer support to those trying for a baby. First Response has announced the launch of a new website, http://www.pinktimeline.com, which is a resource for those trying for a baby, especially during the '2-week wait.'

"The 2-week wait, the time between ovulation and the time to test, is a time of great uncertainty for many women while they are waiting to test and they are hoping to see a positive pregnancy test showing those two pink lines. As a midwife, I'm often asked about what lifestyle changes need to be made at this stage. Women can visit pinktimeline.com for tips on little steps that can lead to a healthier you and a healthier pregnancy," said Zita West.

Pinktimeline.com provides details on what is happening to a woman's body during this time and includes Zita's tips for staying healthy and relaxed. There is even a forum where women can connect with others who are also waiting to test. After testing, there is a results page with next step advice from Zita.

The website also offers a bespoke fundraising section to assist couples in raising funds for costs associated with trying for a baby; such as specialty consultations or fertility treatments.

Couples can create a private fundraising page to share with family and friends, at their discretion, to help them raise funds. The fundraising page will be particularly useful around birthdays and holidays, as a way for couple's to share their story and ask for donations in place of gifts.

No one likes to wait, especially when it's for such a life-changing answer. Why wait longer than you have to? First Response can tell you first. First Response Early Pregnancy Test is so sensitive that most pregnant
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SOURCE First Response
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