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Fi Asia-China, Hi & Ni China is Ready for Return on June 2012 in Shanghai

SHANGHAI, March 21, 2012 /PRNewswire-Asia/ -- In 2012, Fi Asia-China, Hi & Ni China (, one of the biggest food & beverage shows in China, will take place on 26 - 28 June in the Shanghai New International Expo Centre (SNIEC), organized by UBM Sinoexpo.

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As the members of the Food Ingredients Portfolio of UBM Live, Fi Asia-China, Hi & Ni China ( is the iconic fair for the Chinese food industry, which has been faithfully serving the Chinese market for 13 years.

Review of FiA | Hi | Ni China 2011

In 2011, the shows won great praise from the food industry. The three-day fairs at the SNIEC, along with CPhI - one of the biggest pharmaceutical shows in Asia, and NPC - one of the most professional shows for health food in China, attracted 46,474 professional buyers - an astonishing 35% growth from 2010.

The shows also featured 2,334 excellent enterprises from all over the world. According to the official statistics, over 68% of the exhibitors met new clients at our shows and 89% of attendees and companies thought our shows were far more professional than others in the industry.

The breaking records in 2011 and the booming food and beverage industries in Asia indicate the world's growing need for the Asia's ingredients.

Prospects for China's Food Industry

At present, the global food ingredients market is valued at US$20 billion. China, as the most dynamic country in Asia market, owns several leading records in the world's food and beverage industry, such as the export of citric acid, production of xylitol and the consumption of dairy. With the continually increasing export of vitamin B, China is expected to become the biggest vitamin B producer in the world.

Fi Asia-China, Hi & Ni China is ready for return

In 2012, Fi Asia-China, Hi & Ni China ( will return to Shanghai China with new product zones for Vita, Dairy and FiPPS (Food Ingredients Processing, Safety & Services). The shows, coupled with CPhI and NPC, will occupy a total of 13 halls with 150,000 square metres of area at the SNIEC.

Since Fi Asia-China, Hi & Ni China ( started to accept booth reservation, companies have responded with enthusiastic feedback. Till now, all the booths in Hall E7 have been sold out and only a few premier spaces are available in Hall E6.

Conferences and awards organised by IUFoST, Ringier AG, the Shanghai Food Additive Trade Association (SFATA), the Shanghai Health-care Products Association (SHPA) and other industry associations will focus on the hot spots in the industry, bringing the latest development trends and innovations. 

Over 60,000 serious buyers worldwide are expected to attend in 2012. According to show officials, FiA | Hi | Ni China 2012 and NPC 2012 are expected to focus the world's attention once again on the Asian food and beverage industry.

For more information, please contact Ms Lydia Ma
Tel: +86-21-6437-1178*396

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