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Fero Industries Increases Sucanon® Promotion in Mexico with Physician Distributed Sample Packages
Date:7/27/2011

CALGARY, Alberta, July 27, 2011 /PRNewswire/ -- Fero Industries, Inc. (OTCQB: FROI) (the "Company") is pleased to report that Merck S.A. de C.V. has increased its Sucanon® promotional campaign across Mexico to include physician distributed sample packages.  Four tablet sample packages of Sucanon® will be provided to patients at no-cost based on the physician's discretion to raise awareness and encourage long-term customer acceptance of the product.

"The industry standard practice of providing no-cost samples to select patients through licensed physicians is the most cost-effective way for us reach and directly influence our potential Sucanon® user base," said Mr. Luis M. Lopez, Chief Operating Officer of Fero Industries, Inc., and President of Pharmaroth S.A., the Company's Mexican subsidiary.  "The four tablet -- two day supply will be more than enough to provide each pre-diabetic or type-2 diabetic patient an immediate sense of the positive effects of adding Sucanon® to their daily treatment.  We expect many of them will become long-term Sucanon® users."

Sucanon® is approved as an over-the-counter ("OTC") remedy for type-2 diabetes by regulatory authorities in Mexico and is distributed there under an exclusive agreement with Merck S.A. de C.V.  (Merck S.A. de C.V. is the Mexico and Latin America sales and marketing organization of German pharmaceutical and chemical giant, Merck KGaA.)  

Commercial sales of Sucanon® began in January 2011 in Mexico.  Mexico has one of the largest and fastest growing diabetic populations in the world, estimated at 15% of the total population.  This indicates over 16 million diagnosed cases of diabetes, up seven fold since 1990.  Diabetes is now the leading cause of death in Mexico and costs the country more than one-third of its total public health care budget annually.

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SOURCE Fero Industries, Inc.
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