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FUJIFILM Revitalizes Images of Health Breast Cancer Awareness Initiative
Date:9/29/2010

STAMFORD, Conn., Sept. 29 /PRNewswire/ -- Demonstrating their commitment to women's health and breast cancer awareness, FUJIFILM Medical Systems U.S.A., Inc. has re-launched its cause-based initiative, Images of Health (IOH).  Established to promote the importance of early detection of breast cancer, IOH is centered around the newly designed www.imagesofhealth.com which focuses on the sharing of inspirational stories to drive donations to the National Breast Cancer Foundation (NBCF).  New this year, Fujifilm is introducing Retratos de Salud, a Spanish-language version of the program including a Spanish-language website.  The company's host of other IOH initiatives include the donation of a Full Field Digital Mammography (FFDM) system and the introduction of a new Pink Digital Camera Bundle.

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Hispanics are the nation's largest and fastest growing minority group. Fujifilm expanded Images of Health with the introduction of Retratos de Salud, focusing on increasing awareness about early detection. The website, retratosdesalud.com, features a facility locator that offers a searchable list of mammography screening facilities providing Spanish-speaking technologists or interpreting services.  There is also a downloadable, printable brochure and access to a wide range of mammography and breast health information and resources in Spanish.  Studies show that only 38 percent of Hispanic women age 40 and older have regular screening mammograms(1), and breast cance
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SOURCE FUJIFILM Medical Systems U.S.A., Inc.
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