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EyeScience(TM) Announces New Program to Improve Patient Compliance and Practice Profits
Date:11/11/2009

COLUMBUS, Ohio, Nov. 11 /PRNewswire/ -- EyeScience(TM) (www.eyescience.com) announced today that their innovative vitamin eye health products, Macular Health Formula(TM) and Dry Eye Formula(TM) are the only ocular vitamins sold to both eye care professionals for resell from their offices and through mass market retail. This announcement comes after the product introduction at CVS/pharmacy last year and growing demand for the most complete eye vitamins available for AMD and Dry Eye Syndrome.

"Our close relationship with eye care professionals greatly affects the way in which patients receive long-term health and comfort with their doctors. The key is to accurately and clearly reinforce the doctor's recommendations to encourage compliance in medications for the best possible outcomes," says Jeff Northup, President and CEO of EyeScience Labs.

To increase patient compliance, safety, and maximize effectiveness, this program enables doctors to properly educate, inform and promote return checkups to monitor the success and eye health impact of EyeScience's products and increase profits with the sale of EyeScience products from their offices.

"According to a 2003 study published in Drugs and Aging, up to 59 percent of older adults do not adhere to treatment instructions. Giving patients clear, easy to understand instructions positively impacts usage adherence for taking vitamins as required," said Jeff Northup.

"I have seen a remarkable increase in patient compliance with our in-office sales program," says Greg Evans, OD. "For my patients who suffer from AMD or Dry Eye Syndrome there has been a positive impact on follow-up visits and to my bottom line."

The program is designed to improve accessibility to EyeScience products. Once the patient is educated with the benefits of using Macular Health Formula(TM) or Dry Eye Formula(TM), the patient can either purchase the product directly from their eye-care professional or go to any convenient CVS/pharmacy.

"Macular Health Formula is an innovative product with clinically-proven ingredients that support retinal health for those with AMD or at risk for developing the disease. Backed by two decades of ocular research, this vitamin has 14 nutrients which have been proven to help support a healthy retina. Built on the science of AREDS2, the formula contains Vitamin C, Vitamin E, Zinc, Cooper, Selenium, Vitamin B-6, Folate, Lutein, Zeaxanthin, Omega-3, Bilberry, Alpha-Lipoic Acid, Grape seed Extract and L-Glutathione," says Dr. Michael A. Samuel, nationally renowned clinician, retina surgeon, researcher, and author.

Dry Eye Formula(TM) is a unique oral supplement that targets the root cause of dry eye symptoms. Unlike many products on the market, which provide only temporary relief, Dry Eye Formula(TM) was created to get the right balance of a patient's essential vitamins and minerals to adequately address the common causes of dry eye, not just the symptoms. Manufactured by EyeScience Labs, Dry Eye Formula(TM) contains Vitamin E, Flaxseed Oil, Omega-3, Vitamin B-6, Magnesium and Lactoferrin.

About EyeScience

EyeScience is a privately held company that develops and markets the most complete, physician-created, clinically proven vitamins and supplements to treat macular degeneration and dry eye. EyeScience's products, developed by ophthalmologists, optometrists and nutritionists, offer the most innovative, science-based supplements available on the market.

For convenience and increased patient compliance, our formulas can be sold directly through eye care professionals or nationwide at any CVS/pharmacy. For more information, contact EyeScience at 877-EYE-VITA (877-393-8482) or visit www.eyescience.com

EyeScience(TM) and the EyeScience logo are trademarks or registered trademarks of EyeScience Labs, Inc. in the United States and certain other countries. Other trademarks and registered trademarks are property of their respective owners.

SOURCE EyeScience


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