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EyeScience(TM) Announces New Program to Improve Patient Compliance and Practice Profits
Date:11/11/2009

COLUMBUS, Ohio, Nov. 11 /PRNewswire/ -- EyeScience(TM) (www.eyescience.com) announced today that their innovative vitamin eye health products, Macular Health Formula(TM) and Dry Eye Formula(TM) are the only ocular vitamins sold to both eye care professionals for resell from their offices and through mass market retail. This announcement comes after the product introduction at CVS/pharmacy last year and growing demand for the most complete eye vitamins available for AMD and Dry Eye Syndrome.

"Our close relationship with eye care professionals greatly affects the way in which patients receive long-term health and comfort with their doctors. The key is to accurately and clearly reinforce the doctor's recommendations to encourage compliance in medications for the best possible outcomes," says Jeff Northup, President and CEO of EyeScience Labs.

To increase patient compliance, safety, and maximize effectiveness, this program enables doctors to properly educate, inform and promote return checkups to monitor the success and eye health impact of EyeScience's products and increase profits with the sale of EyeScience products from their offices.

"According to a 2003 study published in Drugs and Aging, up to 59 percent of older adults do not adhere to treatment instructions. Giving patients clear, easy to understand instructions positively impacts usage adherence for taking vitamins as required," said Jeff Northup.

"I have seen a remarkable increase in patient compliance with our in-office sales program," says Greg Evans, OD. "For my patients who suffer from AMD or Dry Eye Syndrome there has been a positive impact on follow-up visits and to my bottom line."

The program is designed to improve accessibility to EyeScience products. Once the patient is educated with the benefits of using

SOURCE EyeScience
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