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Extreme Makeover for Healthcare Next Year? PwC Publishes its Top Health Industry Issues for 2011
Date:12/20/2010

NEW YORK, Dec. 20, 2010 /PRNewswire/ -- Health organizations will undergo a strategy makeover in 2011 as they react to new rules and payment models, continuing cost pressures and new customer demands, according to the Top Health Industry Issues of 2011, published today by PwC's Health Research Institute.  But in a recent nationwide survey of 1,000 U.S. adults, PwC found that consumers don't fully understand or buy-in to all the changes.

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Each year, PwC's Health Research Institute identifies the top issues that will influence the health industry agenda in the year ahead, based on PwC's insight as a leading advisor to public and private organizations across the health industries.  For 2011, the top issues are:

  1. Record spending on health information technology in 2011 is likely to increase demand for skilled HIT professionals, an expanded role for chief information officers and increased merger and acquisition activity among organizations looking to share the cost and benefits of HIT integration.
  2. Significant changes in benefit plan design, plan pricing and the health plan landscape can be expected as insurers adapt to new medical loss ratio. In spite of the ruling this month on the constitutionality of the individual mandate, states will have to continue moving forward on developing health insurance exchanges.
  3. New risks and opportunities may emerge as payment models shift from fee-for-service to new models that focus on performance, health outcomes and shared cost savings in accountable care organizations.
  4. Health organizations may feel the trickle down effect of decreased utilization by price sensitiv
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SOURCE PwC
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