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Express Scripts Launches Virtual Coaching To Help Patients Better Understand Therapy
Date:8/16/2012

ST. LOUIS, Aug. 16, 2012 /PRNewswire/ -- A new online tool, Virtual Coaching, helps patients — especially those with complex health conditions — better understand their disease and how their medication works.

Express Scripts is making Virtual Coaching available through HealthBridge Pharma & Biotech, now part of United BioSource Corporation, which offers a full range of integrated services to assist pharmaceutical and biotech companies in providing specialty prescription products and services to patients, physicians and pharmacists. Virtual Coaching provides visual and audible information to help patients better understand their health condition and how a prescribed drug works within their body.

"Innovative, detailed patient education is especially important for patients who are prescribed specialty medications, which often include a therapy that is more complex and demanding than non-specialty therapies," says Everett Neville, Express Scripts vice president, chief trade relations officer. "Patients with diseases such as hepatitis C, autoimmune disorders, hemophilia and multiple sclerosis can benefit from knowing as much as possible about their illness, their medication and any potential side effects. Yet, accessing and remembering trusted information can be a challenge."

According to the National Council on Patient Information and Education, more than 60% of patients cannot correctly report what their physician told them about medication use 10 minutes after receiving the information. However, patients can access Virtual Coaching videos online or via DVD any time day or night to obtain vital information from the convenience of their homes.   

Virtual Coaching may include downloadable forms, tracking charts and links to support communities, and is available to pharmaceutical manufacturers who can tailor a video to suit the needs of their patients. An example of a Virtual Coaching video for patients with hepati
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SOURCE Express Scripts
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