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Expanded London Genetics Web Site Emphasises Importance of Pharmacogenetics in Drug Development
Date:2/10/2010

LONDON, February 10 /PRNewswire/ -- London Genetics Limited, an expert in the use of pharmacogenetics in clinical drug discovery and development, is pleased to announce the launch of its expanded web site. The site, which was designed by Opus Design Consultants, highlights how pharmacogenetics can help to target drugs to those patients most likely to benefit, and to increase safety and cost-effectiveness. Working in partnership with its seven founding academic institutions, all with expertise in genetics research, London Genetics can help biopharmaceutical companies generate the data they need from their clinical drug development activities.

Pharmacogenetics is the study of how our genetic make-up affects the way in which we metabolise and respond to drugs. As a result, it is expected to play a key role in the future of drug development and healthcare delivery as the industry faces increasing pressure to replenish its pipeline, and improve drug safety and value. Through delivery of strategic advice on the application of pharmacogenetics in drug development, London Genetics can help companies meet this need for smarter and more efficient drug development. The company has broad therapeutic experience with a focus on cardiovascular drugs and cardiovascular safety.

The importance of this emerging technology is increasingly recognised by leading industry commentators and executives. In his 'Predictions for 2010 - Gazing into the Crystal Ball'[1], Steven Burrill of life sciences specialist Burrill & Co speculates that 'We will continue to see companies both large and small build their business models around the technologies that are driving personalized medicine. Targeted therapies will be developed that focus more on subpopulations rather than the traditional one-size fits all model.'

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SOURCE London Genetics Ltd
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