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Excellence Services Program Helps Guide Pharmaceutical Industry Through the New Product Launch Landscape
Date:3/30/2012

of mission-critical issues, including:

  • Spend across launch activities
  • Differentiating a new product from competitors
  • Portfolio decisions
  • Timing and value of different new product planning activities
  • Coordinating Regional and Global launch activities
  • Strength and weakness of various structural approaches for new product planning
  • Balancing development and commercial interests
  • Use of public relations to support launch
  • Brand team responsibilities

The head of the Excellence Services channel at Best Practices, LLC is Cameron Tew, executive director publishing and advisory services. Tew connects professionals in market research, product launch, sales and other key functions to benchmarking and networking solutions through Best Practices LLC's Excellence Services program. Tew can be reached at ctew@best-in-class.com or 919-767-9246.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.


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