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Euro RSCG Life Presents Proprietary Survey Insights at Food and Drug Administration Hearing on Pharmaceutical Promotion via Online and Social Media
Date:11/12/2009

a significant determining factor for consumers: Twice as many respondents said they would click a link that promised to provide additional safety information than one that did not make such an offer.
  • Of those who had previously researched treatment information online, 28 percent are comfortable with the level of safety information currently provided.
  • However, more than a third of those surveyed would like to see more safety information made available, if possible.
  • Nearly one-third of those surveyed take the information they find online to initiate a conversation with their doctor, while another third use that information to develop their own health plan.
  • Even when it was not the direct catalyst for doctor-patient dialogue, two-thirds of all surveyed stated they found social media a helpful source of health information when they eventually spoke to their physician on the subject.
  • "Until the FDA's official guidance is issued based on this week's hearing and information exchange, the pharma industry, and those of us who communicate on its behalf, will continue to monitor this subject very closely," said Doug Burcin, worldwide managing partner of Euro RSCG Life Worldwide. "These statistics suggest that once this guidance is in place, there is an audience ready to use social media to help them make more informed decisions about their health."

    For more information, please visit www.eurorscgworldwidepr.com.

    About Euro RSCG Life

    Euro RSCG Life aligns the company's 60 health-focused agencies in 50 countries. It creates a single network with over 2,000 employees offering clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, digital marketing, direct to patient and consulting services. The network's client roster includes GlaxoSmithKline, Novartis, Pfizer
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    SOURCE Euro RSCG Worldwide
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