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Euro RSCG Life Presents Proprietary Survey Insights at Food and Drug Administration Hearing on Pharmaceutical Promotion via Online and Social Media
Date:11/12/2009

NEW YORK, Nov. 12 /PRNewswire/ -- Euro RSCG Life today presented findings and insights from proprietary research and analysis of 1,700-plus social media users at the United States Food and Drug Administration hearing "Promotion of Food and Drug Administration-regulated medical products using the Internet and social media tools."

The research, first consisting of a survey of 1,228 social media users, analyzed thousands of verbatims and other conversations across blogs, Twitter and online forums. A follow-up survey of more than 520 social media users was also conducted, with a focus on health-related information.

"This research further underscores the value of online and social media and confirms it is not just a fad for a select group of consumers," said Donna Murphy, worldwide managing partner of Euro RSCG Life Worldwide. "Social media has instead become more relevant in consumer communications, not only supporting offline social dialogues but also allowing people to research and seek out proper health care. This FDA hearing has arrived at a critical juncture of social media's upward trajectory and health care's emergence as a major political issue."

The survey found that consumers use much more electronic communication than 10, five and even one year ago, and that digital socialization has become a part of their daily lives. Only 12 percent of those surveyed thought social media was just a fad, and one-third believed it would become an even greater part of their lives in years to come.

Additional findings from this research include:

  • Nearly nine out of 10 surveyed said they consider the Internet a reputable source of health-related information and would use it as a resource.
  • More than 80 percent had previously turned to the Internet for information about a particular treatment, and 44 percent stated they would also turn to social media for similar information.
  • Safety information is
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SOURCE Euro RSCG Worldwide
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