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Eularis Releases First-Ever Study on ROI of Pre-Launch Named Patient Programmes
Date:9/16/2008

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"The pharmaceutical industry has already widely-adopted named patient programmes into many product launch strategies," said the author of the paper, Dr. Andree K. Bates, president of Eularis. "To date, there has been limited data available on the actual frequency, usage and clinical success of these programmes, and their ultimate impact on a product launch. This study is the first to be able to quantify the positive revenue impact that these programmes wield."

The paper (published in the Journal of Medical Marketing, September 2008 issue) also explains the regulatory and practical challenges of implementing NPPs across Europe, including regulatory constraints and inconsistent guidelines between countries. The paper addresses the difficulties that pharmaceuticals companies face by not being able to actively promote an NPP of an unlicensed pharmaceutical, which makes it difficult for patients and physicians to learn of NPPs.

Dr. Andree K. Bates, president of Eularis, will be speaking about NPPs at CBI's Premier Forum on Pre-Approval Access for the Bio/Pharmaceutical Industry conference in Baltimore, MD in October 2008. Bates has gained wide recognition within the international pharmaceutical industry for her expertise in marketing return analysis and is speaking in Tokyo and Sydney in October on this topic also. In addition to this paper and other articles in peer-reviewed journals, she has also authored several must-have reports for pharmaceutical industry marketers, and several chapters in books on pharmaceutical analytics. To arrange an interview with Dr. Bates, contact Catherine Allen at +1.617.779.1879 or CAllen@Eularis.com.

To read the paper, "Implementing a pre-launch named patient programme - evidence of increased market share," visit: http://www.palgrave-journals.com/jmm/

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