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Ethicon Endo-Surgery to Showcase Broadest Spectrum of Innovative Bariatric Surgical Options, Physician Best Practices and Mobile/Web-Based After-Care Patient Programs at ASMBS
Date:6/10/2011

p>At ASMBS, EES will launch a mobile version of REALIZE mySUCCESS®. Patients who participate in REALIZE mySUCCESS achieve 15 percent more excess weight loss.(2) The mobile version makes it even easier for them to track goals, enter food intake, log their weight and celebrate successes more easily and conveniently, with less chance of forgetting.

Earlier this year, EES also launched "Heart on My Sleeve," an innovative online social media program that follows one patient, Tracy, throughout her journey as a sleeve gastrectomy patient.  Tracy's story can be seen on heartonmysleeveblog.com, Facebook, YouTube, and other social media platforms where potential surgery patients go to seek information. The purpose of the program is to provide potential patients with a way to relate to and experience the emotions and realities surrounding surgery, address common questions and concerns about bariatric surgery and help patients make informed choices.

About REALIZE mySUCCESS®

REALIZE mySUCCESS® was created in consultation with bariatric surgeons, dietitians, and behavior modification specialists who identified the things most likely to help bariatric surgery patients be successful, including building healthy eating and exercise habits over the first 18 months, and staying motivated, on track and connected with their bariatric surgery practice.

About Ethicon Endo-Surgery

Ethicon Endo-Surgery develops and markets advanced medical devices for minimally invasive and open surgical procedures, focusing on procedure-enabling devices for the interventional diagnosis and treatment of conditions in general and bariatric surgery, as well as gastrointestinal health, gynecology and surgical oncology. For more information, visit www.ethiconendosurgery.com.

(1) Ethicon Endo-Sur
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SOURCE Ethicon Endo-Surgery, Inc. (EES)
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