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Ethicon Endo-Surgery Partners With Colorectal Surgeons and Community at ASCRS to Improve Patient Outcomes
Date:5/13/2011

pending on the clinical situation; the CONTOUR® Curved Cutter Stapler combines stapling and cutting into one device, delivering four rows of staples with a single cut between, eliminating the need for a bowel clamp and scalpel.

Patient Advocacy Efforts to Reinforce Importance of Early Screening and Treatment

EES partners with the ASCRS, the Colon Cancer Alliance and CBS HealthWatch™, to raise awareness about colorectal cancer and the importance of early screening and treatment.  This year's campaign kicked off with an EES-sponsored, live CBS HealthWatch™ Webcast, introduced by Katie Couric, in which a panel of surgeon experts answered questions live from patients, caregivers and surgeons.  This campaign also will raise awareness of colorectal cancer through a series of public service announcements (PSAs) airing in eight cities across the U.S. through the end of May.  

Educating Employers and Health Plans

EES also collaborates with health plans and employers to drive the adoption of minimally invasive procedures in support of better patient outcomes.  In addition to the benefits of minimally invasive procedures for patients, EES has data to support the benefit to health plan providers and employers offering minimally invasive procedures to their members and employees. Potential benefits include shorter hospital stays and faster recovery time.  EES also creates tools for employers to share with their employees to educate them about different diseases and conditions (including colorectal) and their treatment options.  

About Ethicon Endo-Surgery Colorectal Solutions

EES supports the advancement of colorectal surgery through its training of surgeons, development of products designed for both open and minimally invasive procedures, support of health plan and employers, and patient education campaigns.  Surgeons, residents and nurses wantin
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