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Enterprise Europe Network - Sport Meets Business: How Entrepreneurs Beat the Recession
Date:9/12/2012

BRUSSELS, September 12, 2012 /PRNewswire/ --

Orienteering, a popular sport in Norway, is about to get better thanks to a technology developed by a small firm in the U.K. A new video  shows the winning partnership between the Norwegian Orienteering Federation and a British producer of body monitors. This joint venture was forged with the help of the Enterprise Europe Network, a business support network that helped more than 5 000 companies sign business and technology partnerships across 51 countries.

Jan Kobach is the Norwegian Orienteering Federation's performance analyst. In this exciting sport, athletes race on foot, bike or skis, equipped with a map and have to find the fastest route to a destination revealed at the start. Kobach was looking for ways to improve his athletes' performance when he discovered a body monitor that could be used to guide runners in their choices of track, speed and map use.

The tool is designed by Activeinsights, a Cambridge-based firm that mainly sells this type of product to medical researchers. The company contacted the Enterprise Europe Network to find business partners abroad and enlist new clients.

Joss Langford, technical director, Activeinsights: "We found more than a new client and partner, we discovered a new market application for our product." With 3000 staff members, the Network helps small companies like Joss' bring research and commercial applications together.

Speeding up international business

Launched in 2008 by the European Commission, the Enterprise Europe Network already served close to 2.5 million SMEs to find business and technology partners abroad, access EU funding and navigate the maze of EU legislation. It
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SOURCE Enterprise Europe Network
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