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Enhanced POP 2.0 Provides Custom Insight Into the Physician's Mindset at the Point of Promotion and Prescribing
Date:7/27/2011

OP 2.0 with the full ImpactRx product solution suite we can provide vital intelligence to pharmaceutical marketing and sales decision makers."

About ImpactRx

Founded in 2000 and headquartered in Mount Laurel, New Jersey, ImpactRx's longitudinal panels of high-value, iPhone-connected physicians are the exclusive source of continuously captured promotion and treatment data. Through its proprietary methodology, the company annually captures one million details and three million treatment decisions, fueling its unique ImpactData™ industry database. ImpactRx is a private company with investment financing provided by Symphony Technology Group (www.symphonytg.com) and Merck Capital Ventures. For more information, visit www.impactrx.com.

CONTACT:
Lesley Bailey
Senior Director, Product Development/Marketing
ImpactRx, Inc.
856-802-4133
lbailey@impactrx.com


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