Navigation Links
Enhanced POP 2.0 Provides Custom Insight Into the Physician's Mindset at the Point of Promotion and Prescribing
Date:7/27/2011

MOUNT LAUREL, N.J., July 27, 2011 /PRNewswire/ -- ImpactRx, the pioneer in measuring the impact of promotion on physician prescribing behavior, announces the rollout of POP 2.0, a proprietary, event-triggered survey tool utilized by the Company's iPhone-enabled longitudinal physician panels.

Triggered by events already collected through the Company's iPhone-based syndicated research model, POP (Point-of-Promotion/Point-of-Prescribing) surveys enable ImpactRx to uniquely capture an understanding of the physician's perspective at the time of decision.  ImpactRx's clients using POP gain additional insight into the physician's perceptions and prescribing behavior immediately after a message is received or a brand choice is made.

POP surveys are valuable, custom supplements to ImpactRx's core syndicated research model which enable clients to add questions specific to their business issues.  The 2.0 version represents an enhancement of this unique survey tool providing for more streamlined processing, faster client turnaround and more granular data capture.  POP 2.0 is available for use across all of ImpactRx's iPhone-enabled longitudinal panels comprised of almost 4,200 high-value physicians, including primary care physicians, oncologists, HIV specialists, endocrinologists, psychiatrists and neurologists.

"We know that POP offers many advantages over traditional survey methods," said Bruce Cowgill, ImpactRx's Vice President of Custom Market Research.  "One advantage is that custom information from our physician network can now be collected quickly on iPhones. The primary advantage is that POP surveys are administered in real-time, immediately following a promotional or treatment event, making the data we capture more accurate and less susceptible to physician recall error."  Cowgill continued, "We have unprecedented visibility into the physician's mindset at the time of the event and by combining the enhanced features of POP 2.0 with the full ImpactRx product solution suite we can provide vital intelligence to pharmaceutical marketing and sales decision makers."

About ImpactRx

Founded in 2000 and headquartered in Mount Laurel, New Jersey, ImpactRx's longitudinal panels of high-value, iPhone-connected physicians are the exclusive source of continuously captured promotion and treatment data. Through its proprietary methodology, the company annually captures one million details and three million treatment decisions, fueling its unique ImpactData™ industry database. ImpactRx is a private company with investment financing provided by Symphony Technology Group (www.symphonytg.com) and Merck Capital Ventures. For more information, visit www.impactrx.com.

CONTACT:
Lesley Bailey
Senior Director, Product Development/Marketing
ImpactRx, Inc.
856-802-4133
lbailey@impactrx.com


'/>"/>
SOURCE ImpactRx
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Improved Cornea Surgery Technique Provides Enhanced Transplant Success
2. CorMatrix(R) Announces Intramyocardial Injection of Emulsified ECM Technology(TM) Demonstrates Enhanced Angiogenesis and Improved Cardiac Function in a Preclinical Model
3. Biomoda to Present Paper on Enhanced Technology for Early Detection of Lung Cancer at Annual SWARM Meeting
4. Fuisz Tobacco Announces Clinical Study Results for Fuisz Tobacco Sheet Strip; Super Enhanced Bioavailability of Nicotine From Its Tobacco Sheet Strip Supports Efficacy of Low Dose Tobacco Product
5. Interleukin Genetics Launches Enhanced Heart Health Genetic Test Report Format
6. Perceptive Informatics Improves Clinical Trial Management With Enhanced TrialWorks(R) Solution
7. Data Reported at ICAAC Indicates Selzentry(TM) Phase III Treatment-Naive Trial Shows Increased Efficacy When Used With Enhanced Trofile(TM) Assay
8. Medarex Announces Enhanced Activity Data with Second Generation Anti-CD30 Antibody for Malignant Lymphoma
9. Enhanced Food Safety and Systems Interoperability the Themes of Food Traceability Interoperability Summit 2010
10. Riverain Medical Partners With The Christie Group In Canada To Offer SoftView Enhanced Chest Imaging and OnGuard Chest X-Ray CAD Technologies
11. Rauland-Borg and Visonic Technologies Collaboration Brings Enhanced RTLS Functionality to the Responder 5(R) Nurse Call System
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/25/2016)... 25, 2016 As illustrated by ... this month, the numbers and momentum of cannabis in ... into the billions, more research and development push the ... State of Legal Marijuana Markets Report  from from ArcView ... much of the increase in sector is attributed to ...
(Date:5/25/2016)... , May 25, 2016 ... the precision of circulating tumour DNA (ctDNA) analysis ... the appointment of Professor Clive Morris ... leadership across the clinical development programme, scientific collaborations, ... help deliver significant improvements in clinical outcomes for ...
(Date:5/24/2016)... , May 24, 2016 ... beide primären Endpunkte und ... Überlegenheit in ‚ausgezeichneter plus guter ... Colons    ,      (Logo: ... gab heute neue positive Daten von der MORA-Studie ...
Breaking Medicine Technology:
(Date:5/29/2016)... , ... May 29, 2016 , ... Whole Health Supply ... clipper that has been available via Amazon.com. This new style of nail clipper ... , The jaw opening is approximately 4mm and the actual handle is 2.5mm thick ...
(Date:5/28/2016)... ... May 28, 2016 , ... May 26, 2016- In search ... Fighting Challenge with theme event of “K Warriors” on June 4, 2016 at Ashbury ... , The event is sponsored and hosted by Shaolin Institute and sanctioned by KSF ...
(Date:5/27/2016)... , ... May 27, 2016 , ... Two director-level employees ... YWCA Tribute to Women and Industry (TWIN) 2016 honorees. The award recognizes businesswomen ... For this year, Geri Boone, Director of the MLTSS (Managed Long-Term Services and Supports) ...
(Date:5/27/2016)... , ... May 27, 2016 , ... ... this installment is bolstered by inspiring human-interest stories, courtesy of awareness-driven celebrities and ... the industry, from leading advocates, associations and industry leaders such as Bioness. ...
(Date:5/27/2016)... ... May 27, 2016 , ... ... students studying complementary medicine. Allison Outerbridge is this year’s Life University ... May 18 at the university’s Student Leadership Awards ceremony. , Outerbridge is approaching ...
Breaking Medicine News(10 mins):