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Engredea Alliance With Innovadex Brings iPad Technology and Smarter, Greener Customer Connections to the Trade Show Floor
Date:9/20/2011

ts companies from around the world," said Bruce Ianni, Founder and CEO of Innovadex.  "The Innovadex Sales App will enhance an already great show, significantly improving the level of service exhibitors can provide attendees, while driving waste out of the sales process."

In addition to improving the sales process, the electronic document exchange and lead capture facilitated by the Innovadex Sales App is a win for the environment.  The average exhibitor brings 40 pounds of printed materials to a trade show, which for a show of this size takes 17 tons of wood to produce with a process that generates over 112,000 gallons of wastewater and 42,000 pounds of CO2.  This system eliminates the need for these printed collateral materials, thus reducing cost and directly impacting the environment.

For more information on Engredea, contact brad.mastrine@penton.com. For more information on the Innovadex Sales App, email sales@innovadex.com.

About New Hope Media New Hope Natural Media, a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors.

About Penton MediaAs a leading, independent, business-to-business media company, Penton k
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