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Engredea Alliance With Innovadex Brings iPad Technology and Smarter, Greener Customer Connections to the Trade Show Floor
Date:9/20/2011

BOULDER, Colo. and OVERLAND PARK, Kan., Sept. 20, 2011 /PRNewswire/ -- Innovadex and New Hope Natural Media, a division of Penton Media, announced today an alliance to facilitate the electronic exchange of documents and lead capture at Engredea, the trade show focused on ingredients and innovation across food, beverage, dietary supplements and nutricosmetics sectors. Engredea will be held March 9-11, 2012 in Anaheim, CA.

The Innovadex product search platform, its Sales App and iPad technology will transform the way Engredea exhibitors do business with attendees. The technology enables sellers to exchange contact information, review product documents, forward technical literature and execute sample requests as they engage with their customers on the trade show floor. Engredea exhibitors will have full visibility to continued attendee engagement with their product literature via reporting and instant alerts. The data can be stored for analysis, and/or be funneled to exhibitors' enterprise or cloud-based CRM systems like SalesForce.com.  Engredea attendees will get the information they want on their computer or mobile device, making key documents easy to store, reference and integrate into their daily workflow. The system thus shortens the sales cycle and embeds the show into the industry's sales and product development processes.

"This alliance with Innovadex puts us on the forefront of trade shows. It essentially extends the exhibitor/attendee conversation and information exchange beyond the two days of the show, in a manner that's integrated with maximizing their business development. Additionally, this initiative demonstrates to our entire natural products community that we are dedicated to environmental stewardship through our events," said Len Monheit, Executive Director of Engredea.

"Engredea is where innovation happens. We're thrilled about this partnership and bringing the Innovadex Sales App to leading nutritional produc
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SOURCE New Hope Natural Media
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