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Emotiv's Brainwear Technology To Track Cognitive Health Surpasses $1M Kickstarter Stretch Goal
Date:8/26/2013

SAN FRANCISCO, Aug. 26, 2013 /PRNewswire/ -- Emotiv, the pioneer developer of Brainwear™, exceeds its $1M Kickstarter stretch goal for the Emotiv Insight, a sleek, 5 channel, wireless headset that reads brain waves and translates them into meaningful data to help track cognitive health. Emotiv's brainwear will be redesigned to also incorporate 6-axis inertial sensors, which will enable additional features including head tracking & motion control.

Wearable devices have gained a lot of momentum in recent years. But most of these devices are focused on tracking physical health. Cognitive health and fitness is a key missing element up until now. 

"To have a comprehensive picture of one's health, we need both cognitive and physical well being. We want to empower individuals to understand their own brain and to accelerate brain research globally," says Tan Le, CEO. "The best way to achieve this is by making the enabling technology more affordable, easier to use and foster continued innovation by offering a development platform for developers and researchers."

The Emotiv Insight measures electrical activity from 5 regions of the brain around the cerebral cortex.  This spatial resolution is crucial to getting EEG data that will allow you to receive more in depth information on your brain activity.  If the success of Emotiv's Kickstarter is any indication, the demand for self-driven, non-invasive, preventative options for people is increasing.  People are interested in more wellness and fitness solutions to improve their quality of life and make better and more informed choices.

"We are overwhelmed with appreciation for our community and their support of our vision. We want to make quality, affordable brainwear available to everyone. The human brain is an important frontier, and together, we are opening up new possibilities," said Le.  

Learn more about the Emotiv Insight at http://emotivinsight.com/.         

Kickstarter Quick Facts
Emotiv reached its funding goal within 2 hours of launch. New products & features added: "Stealth" color option, Insight Extender rechargeable battery pack. Stretch Goals: reached $1M stretched goal to add inertial sensors; 2nd stretch goal set at $1.25M to add a microSD card reader & external event marker input channel to Insight Extender. 

About Emotiv
Emotiv Lifesciences is a bioinformatics company offering a unique platform for crowd-sourced brain research. Emotiv leverages cloud computing, big data and mobile technology to offer valuable personal insights and accelerate brain research globally.


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SOURCE Emotiv Lifesciences
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