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Emerging Markets Are Gaining Ground in Medical Technology Innovation; U.S. Maintains Lead, Finds PwC's Medical Technology Innovation Scorecard
Date:1/18/2011

nd first revenue. Accordingly, U.S. consumers are not always the first to benefit from advances in medical technology and could eventually be among the last to gain access to new innovation. Medical technology innovators already are going first to market in Europe and, by 2020, likely will move into emerging countries before entering the U.S.

The shift away from the U.S. to nations such as China, India and Brazil is not necessarily preordained. Factors related to intellectual property protection, difficulty of doing business in some emerging countries and weak local supplier networks could make these markets less attractive, despite their size, and could hinder these nations' effort to assume innovation leadership.

"We created the Innovation Scorecard because we wanted to better understand how medical technology innovation is changing and which nations have the strongest capacity and capability for innovation," said PwC Managing Director Christopher L. Wasden, co-author of the report. "The findings will be helpful to government officials and regulators seeking to advance policies that foster innovation as well as medical technology companies working to develop their own commercialization strategies."

The complete report is available for download at www.pwc.com/InnovationScorecard.

Methodology

The PwC Medical Technology Innovation Scorecard incorporates 86 qualitative and quantitative data and analysis to identify and provide support for industry best practices. The overall scores and rankings in each of 10 dimensions, as well as in aggregate, should be regarded as a general guide to help support the advancement of regulatory and advocacy work within the medical device industry.  

About PwC's Pharmaceuticals, Medical Device and Life Sciences Industry
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