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Emerge Medical Targets $92 Billion Medical Device Market With Lower-Cost Generic Implants and Instruments
Date:4/4/2011

DENVER, April 4, 2011 /PRNewswire/ -- Recognizing a significant need to improve efficiency and provide cost-savings throughout the medical device industry, Emerge Medical today announced that it is initially targeting the $2 billion orthopedic trauma market with the industry's first-ever line of high-quality generic implants and instruments.  

"Hospitals are increasingly pressured to cut costs while continuing to deliver quality medical care. Emerge Medical was created to meet this critical need," said John Marotta, CEO of Emerge Medical. "Our supply chain model offers hospitals and physicians high-quality products at a significantly lower cost, changing the way medical device sales are approached and empowering hospitals to improve efficiency.  Emerge's present focus is on the orthopedic trauma market, but our vision is to apply our generic device platform to the larger orthopedic, sports medicine and spine market; and ultimately to the entire $92 billion medical device industry."

Emerge Medical focuses on core devices that are easily standardized for use across multiple procedures and have low physician preference, meaning that physicians are not partial to a specific brand.  The company further addresses healthcare costs by working directly with hospital administrators, department heads and surgeons to reduce the add-on expenses typically associated with medical device sales forces.  These factors enable Emerge Medical to transfer savings of up to 50 percent to its customers. Additionally, all products are manufactured domestically in the U.S. to ensure the highest quality.

"High selling, general and administrative costs are built into the price of many medical devices, yet there has been little innovation in many core, basic products for over a decade," said Zach Stassen, CFO of Emerge Medical. "Emerge Medical's approach to standardizing these devices and removing those high costs through a streamlined supply chain ha
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SOURCE Emerge Medical, Inc.
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