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Elsevier Selects BrainTrack Directory as Supplier of College Data
Date:12/8/2009

ST. LOUIS, Missouri, December 8 /PRNewswire-FirstCall/ --

- Will Use BrainTrack's College Campus Data to Enhance Elsevier Evolve Website Registrations

Elsevier Inc., the leading global publisher of scientific, technical and medical information products and services, and BrainTrack (http://www.braintrack.com), the widely referenced higher-education directory, announced today the selection of BrainTrack as supplier of US and Canadian college data for Elsevier's Evolve(R) online learning solutions. Elsevier will use data from BrainTrack's US college directory (http://www.braintrack.com/us-colleges) and Canadian College Directory (http://www.braintrack.com/canada-colleges) to provide an up-to-date and comprehensive dataset of college and university information for its Evolve website (http://evolve.elsevier.com).

"Incorporating BrainTrack's comprehensive information on thousands of college locations into Evolve's website improves accuracy of registration data and enhances the overall experience for our thousands of student and faculty users throughout the US and Canada," said Greg Flesher, Vice President of Academic e-Learning with Elsevier. "The data will also assist in providing consistent school information across various Evolve linked applications. We identified BrainTrack as a highly regarded worldwide directory of college and university information and then selected them because of their expertise in gathering detailed school data from multiple sources and in maintaining that data as school locations change."

Added Eric Enge, President of BrainTrack's publisher, Futuremeld LLC, "Embedding BrainTrack as a data source for college campus information into Elsevier's Evolve website demonstrates the value our ongoing higher-education research can provide. We are pleased that Elsevier, a leader in delivering innovative online solutions for faculty and students across health sciences, has selected us as a trusted source of college data and look forward to working with them on an ongoing basis."

Elsevier's Evolve brand of online learning solutions serves nursing and health professions faculty and students, providing textbook ancillary materials, courses, e-books, simulations, testing, remediation, and more. Each Evolve product is designed to work together as part of a Learning System, taking users from course preparation, through teaching, testing, remediation, and program completion. Entirely customizable, the Evolve solution caters to all experience levels.

About BrainTrack

Online since 1996, BrainTrack (http://www.braintrack.com) is a worldwide university and college directory that lists more than 10,000 higher-education institutions in over 190 countries. The site helps visitors make academic and career decisions through its content, including thousands of original and detailed school profiles, guides to US colleges by career and religion, and articles on topics such as financial aid, accreditation, and international studies. BrainTrack is referenced by thousands of sites, including major universities, libraries, government agencies, and publications. BrainTrack is produced and maintained by Futuremeld LLC.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet (http://www.thelancet.com) and Cell (http://www.cell.com), and close to 20,000 book titles, including major reference works from Mosby and Saunders. Elsevier's online solutions include ScienceDirect (http://www.sciencedirect.com), Scopus (http://www.scopus.com), Reaxys (http://www.reaxys.com), MD Consult (http://www.mdconsult.com) and Nursing Consult (http://www.nursingconsult.com), which enhance the productivity of science and health professionals, and the SciVal suite (http://www.scival.com) and MEDai's Pinpoint Review (http://www.medai.com), which help research and health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier (http://www.elsevier.com) employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC (http://www.reedelsevier.com), a world-leading publisher and information provider, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

    Contacts:

    Elsevier Inc.
    Tom Reller
    T.reller@Elsevier.com
    +1-215-239-3508

    BrainTrack
    David Siegel
    dsiegel@braintrack.com
    +1-978-451-0471

SOURCE Elsevier


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SOURCE Elsevier
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