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Elsevier Selects BrainTrack Directory as Supplier of College Data
Date:12/8/2009

ST. LOUIS, Missouri, December 8 /PRNewswire-FirstCall/ --

- Will Use BrainTrack's College Campus Data to Enhance Elsevier Evolve Website Registrations

Elsevier Inc., the leading global publisher of scientific, technical and medical information products and services, and BrainTrack (http://www.braintrack.com), the widely referenced higher-education directory, announced today the selection of BrainTrack as supplier of US and Canadian college data for Elsevier's Evolve(R) online learning solutions. Elsevier will use data from BrainTrack's US college directory (http://www.braintrack.com/us-colleges) and Canadian College Directory (http://www.braintrack.com/canada-colleges) to provide an up-to-date and comprehensive dataset of college and university information for its Evolve website (http://evolve.elsevier.com).

"Incorporating BrainTrack's comprehensive information on thousands of college locations into Evolve's website improves accuracy of registration data and enhances the overall experience for our thousands of student and faculty users throughout the US and Canada," said Greg Flesher, Vice President of Academic e-Learning with Elsevier. "The data will also assist in providing consistent school information across various Evolve linked applications. We identified BrainTrack as a highly regarded worldwide directory of college and university information and then selected them because of their expertise in gathering detailed school data from multiple sources and in maintaining that data as school locations change."

Added Eric Enge, President of BrainTrack's publisher, Futuremeld LLC, "Embedding BrainTrack a
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SOURCE Elsevier
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