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Elite Pharma Insiders to Reveal Key Survival Strategies for Pharmaceutical Industry in 2010
Date:1/11/2010

PARSIPPANY, N.J., Jan. 11 /PRNewswire/ -- Survival of the fittest? In the highly competitive pharmaceutical industry your survival depends on not only what you know today, but what you need to know tomorrow. Pharma market research is key. Whoever has the right insight and accurate forecasting skills will excel.

Though the U.S. pharmaceutical industry is the largest (and growing) market in the world, its sheer size also presents challenges and opportunities. Pharmaceutical companies must figure out how to stay competitive as they get assaulted with questions about product lifecycles, the economy, foreign competition, healthcare reform, regulatory limitations, as well as escalating brand competition, especially as generics make a strong push.

To tie all this critical information together, you can painstakingly seek out many sources or, easily go to one place. The 2010 Pharma Market Research Conference is the premier gathering of senior level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research. This unparalleled biopharma event offers participants the unique opportunity to learn about what's going on in the pharmaceutical industry to get ahead of the competition, while bringing together the most influential experts in the market research field. It's the most effective way to spend two days of industry-focused information, and extract knowledge from like-minded market research practitioners.

More than 30 senior level speakers and more than 30 exhibitors/sponsors/media partners will all be there. The distinguished speakers bring in-depth knowledge and real-world experience from world-class pharma companies, like Abbott, Alcon, AstraZeneca, Bayer, Biovail, Bristol-Myers Squibb, Daiichi Sankyo, Eisai, Forest Laboratories, Ironwood Pharmaceuticals, Johnson & Johnson, Lundbeck, Merck, Nicox, Pfizer, Regeneron Pharmaceuticals, Roche, Sanofi-Aventis, Shire
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