Navigation Links
Effectively Using Communication Channels and Tools to Reach Core Decision Makers in Organizations Across all Business Sectors
Date:11/2/2012

CHAPEL HILL, N.C., Nov. 2, 2012 /PRNewswire/ -- Technology advances have had a profound impact on communications, particularly external communications targeting business customers and clients. Faced with a constantly evolving communication environment, companies and professionals need to continuously adjust their business-to-business communication strategies and tactics. It is challenging, however, to gauge the effectiveness of all the strategies, tactics and tools that are part of today's communication options.

In a new study, research and consulting firm Best Practices, LLC explores the various external communication strategies and tactics and how people utilize various communication formats to reach core decision-makers. The report, Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers, identifies the preferred channels and tools for communications as well as optimum communication frequencies and approaches.

In an encouraging metric for organizations and communicators that reach out externally to business customers and clients, the study found that a majority of participants - 68 percent - said they were either very interested (8 percent) or interested (68 percent) in receiving general communications from external sources. Further, 50 percent said they prefer to get work-related external communications before 9 a.m.

The timeliness of the research project was apparent - it drew a total of 183 leaders from 162 companies from different industry segments across six continents. Largest participation came from Pharmaceutical/ chemical industry (23%) followed by consulting (15%), Healthcare/medical (10%), Finance & Banking (9%) and Manufacturing (9%).

The 80-page study presents a wide array of insights across a number of critical communication fronts. Key study objectives were:

  • Benchmarking communication tools and usage frequency executives utilize for external communication
  • Identifying the preferred and most effective channels for external communication

This new report will help communicators improve the efficiency and effectiveness of their external communication approaches and processes. The study also provides key insights and metrics across a variety of communication issues such as preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from external sources.

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link: http://www3.best-in-class.com/rr1188.htm.

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at bestpractices@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Positioning Strategies Effectively Minimize Cannibalization of a Legacy Brand When Expanding a Product Portfolio
2. Fujitsu to Showcase Radiation-Hardened RFID Using FRAM Technology at Interphex 2012 in New York City, Booth #2430
3. National Jewish Health, the Nations Premier Respiratory Hospital, Announces Lung Cancer Screening Trial Using Blood Test and CT
4. National Study: Teen "Heavy" Marijuana Use Up 80 Percent Since 2008, One in Ten Teens Reports Using Marijuana at Least 20 Times a Month
5. Physician-Patient Alliance for Health & Safety: Monitoring Technology for PCA Pumps Can Prevent Adverse Events: So Why Are Hospitals Not Using It?
6. Results Reported for Phase Ib Open-Label Clinical Trial for the Treatment of Depression Using External Trigeminal Nerve Stimulation (eTNS™) - The USB Port to the Brain™
7. Cancer Experts Detail Treatments using TrueBeam System to Reduce Number of Treatment Sessions and Take Better Account of Motion
8. Elevate Provides Remote Access to Personal Health Records Using MyMedicalRecords.com
9. Greenville Hospital System Achieves Dramatic Improvement in Hand Hygiene Compliance Rates Using New Technology from DebMed®
10. DebMed® to Debut Benefits of Worlds First Electronic Hand Hygiene Compliance Monitoring System Using the WHO Five Moments at Annual Infection Control Conference
11. Interim Results Reported for Phase I Open-Label Clinical Trial for the Treatment of PTSD and MDD Using External Trigeminal Nerve Stimulation (eTNS™) - The USB Port to the Brain™
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/27/2017)... British Columbia , March 27, 2017 ... Directors has appointed William "Bill" Dubiel as President and ... was also elected to the Board of Directors of ... as the Executive Chairman of LightIntegra. ... LightIntegra,s next President and Chief Executive Officer. We,ve selected ...
(Date:3/27/2017)... -- A new survey from the American Association ... Program (CBP) significantly reduced beneficiary choice and access to ... forces beneficiaries to switch to unfamiliar or unsuitable testing ... AADE,s survey is the latest in a continuous ... the inherent problems with the CBP. Last year, a ...
(Date:3/27/2017)... 2017 BioLineRx Ltd. (NASDAQ/TASE: BLRX), a ... that AGI-134, an immunotherapy for the treatment of multiple cancers, ... be featured at the upcoming American Association for Cancer ... to be held on April 1-5, 2017. ... An abstract ...
Breaking Medicine Technology:
(Date:3/27/2017)... ... 2017 , ... M&S Technologies, the first name in computerized ... System® 20/20. CE Certification builds upon M&S's long-standing commitment to products and software ... ISO and proven test methods used in the field of Vision Care. Smart ...
(Date:3/27/2017)... (PRWEB) , ... March 27, 2017 , ... ... business simulation -centric training, today announced the launch of a new research study, ... having the skills needed to execute that strategy, and the actual success of ...
(Date:3/27/2017)... ... 27, 2017 , ... According to the American Cancer Society , the ... than 95%. Once the cancer spreads to other organs, bones, or lymph nodes, however, ... to avoid this latter group, tune in to Lifestyle Magazine on April ...
(Date:3/27/2017)... , ... March 27, 2017 , ... ... GTEC Orange facility from 8:00am-10:00am on Monday, April 3rd to commemorate the two-year ... be an opportunity for area-residents to celebrate two great years while also familiarizing ...
(Date:3/25/2017)... ... 2017 , ... Getting earned media coverage meaningful for Garden Media Group's clients ... the year, Garden Media aims to provide material helpful to clients’ goals and bottom ... client’s key messages to gain coveted media placements, Garden Media wows clients year-round. ...
Breaking Medicine News(10 mins):