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Effectively Using Communication Channels and Tools to Reach Core Decision Makers in Organizations Across all Business Sectors

CHAPEL HILL, N.C., Nov. 2, 2012 /PRNewswire/ -- Technology advances have had a profound impact on communications, particularly external communications targeting business customers and clients. Faced with a constantly evolving communication environment, companies and professionals need to continuously adjust their business-to-business communication strategies and tactics. It is challenging, however, to gauge the effectiveness of all the strategies, tactics and tools that are part of today's communication options.

In a new study, research and consulting firm Best Practices, LLC explores the various external communication strategies and tactics and how people utilize various communication formats to reach core decision-makers. The report, Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers, identifies the preferred channels and tools for communications as well as optimum communication frequencies and approaches.

In an encouraging metric for organizations and communicators that reach out externally to business customers and clients, the study found that a majority of participants - 68 percent - said they were either very interested (8 percent) or interested (68 percent) in receiving general communications from external sources. Further, 50 percent said they prefer to get work-related external communications before 9 a.m.

The timeliness of the research project was apparent - it drew a total of 183 leaders from 162 companies from different industry segments across six continents. Largest participation came from Pharmaceutical/ chemical industry (23%) followed by consulting (15%), Healthcare/medical (10%), Finance & Banking (9%) and Manufacturing (9%).

The 80-page study presents a wide array of insights across a number of critical communication fronts. Key study objectives were:

  • Benchmarking communication tools and usage frequency executives utilize for external communication
  • Identifying the preferred and most effective channels for external communication

This new report will help communicators improve the efficiency and effectiveness of their external communication approaches and processes. The study also provides key insights and metrics across a variety of communication issues such as preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from external sources.

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
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