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Effective Social Media Marketing Strategies for Pharmaceutical Market (2010 - 2015): MarketsandMarkets
Date:6/17/2010

Methodology 2. Summary 3. Market Overview 3.1. Emerging Role of Internet in healthcare 3.1.1. Web 1 tools to Web 2 tools 3.1.2. Social Media Evolution 3.1.3. Conventional Media vs. Social Media 3.2. Social Media and New Technologies 3.3. Social media as a strategic shift in communication choices 3.4. ROI Analysis of using Social Media 4. Key Social Media (SM) Tools 4.1. Types of social media platforms 4.1.1. Twitter 4.1.2. Facebook 4.1.3. You tube 4.1.4. Blogs 4.1.5. Brand sponsored communities 4.1.6. Forums 4.1.7. Podcasts 4.1.8. Others 4.2. Comparative study 5. Effective Social Media Strategies / Tactics 5.1. Determine the right social media mix 5.1.1. Identify the social platform based on the target audience and goals 5.1.2. Use multiple tools 5.2. Enlarge the targeted segment 5.2.1. Reach the right people both in small and large social platforms 5.2.2. Generate more traffic to social platform 5.2.3. Trigger the conversation to analyze the business opportunity 5.3. Integrate the consumer in to business 5.3.1. Involvement in product testing 5.3.2. Effective Listening and Monitoring of Online Social Media 5.3.3. Respond to consumers needs and preferences 5.4. Building & Engaging Consumer Communities 5.4.1. Create the collaborative tools such as forums, online surveys for the consumers 5.4.2. Disclose the identity to gain trust 5.4.3. Responding quickly to criticism and answer the comments 5.5. Build and Change brand perception when required 5.5.1. Replay offline campaigns on the social platforms 5.5.2. Announce the upcoming events and trigger the conversations 5.5.3. Engage users to buzz 5.5.4. Online Video distribution related to the product description 5.5.5. Build trust with consumers before providing influential information 5.6. Polices related to communication on social p
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